Schbang's Harshil Karia to outline strategies for independent agencies at e4m-iDAC 2025

Harshil Karia, Founder of Schbang, will share insights on the topic 'Winning & Keeping: How Independent Agencies Can Thrive Amid Big Shark Pressure'

by e4m Desk
Published: Sep 30, 2025 2:22 PM | 2 min read

The third edition of the Independent Digital Agency Connect (iDAC) conference is set to take place on October 15, bringing together leaders from across the advertising and digital ecosystem. The platform serves as a perfect platform for discussions on the challenges and opportunities for independent agencies in India’s rapidly evolving digital landscape.

At the conference, Harshil Karia, Founder of Schbang, will share key insights on the topic “Winning & Keeping: How Independent Agencies Can Thrive Amid Big Shark Pressure.” Karia’s address will underline the importance of agility, creativity, and relationship-building in ensuring independents remain competitive.

During his address, he will share key insights into how independent players can build long-lasting partnerships with clients in a market often dominated by large global networks. Some of the key points of discussions will be how independent leaders stay close to the business, ensuring sharper, accountable work, using tech, data, and creativity to deliver outcomes that outperform bigger agencies with bigger budgets, focusing on sectors/solutions where independents can be specialists, not generalists and more.

With a power-packed agenda, the conference includes keynote sessions, engaging fireside chats, and insightful panel discussions. This year, the spotlight will be on strategies that empower independents to sustain and scale their businesses despite intense competition.

Karia’s address will also explore the broader dynamics shaping the digital advertising industry, including the role of tech and innovation in driving sustainable growth. For independent agencies, the session promises to be both inspirational and strategic, offering a roadmap to thrive under the pressure of bigger players while carving a unique identity in the marketplace.

The day-long conference promises an opportunity to hear from visionaries who are driving change and shaping the future of the industry.