e4m-iDAC: Experts to decode how Indian agencies are leveraging AI to drive growth

The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15

by e4m Desk
Published: Sep 29, 2025 5:25 PM | 2 min read

At the upcoming e4m-iDAC 2025, industry leaders will come together to explore how Indian agencies are harnessing the power of AI to unlock new growth opportunities in the digital age today. The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15.

In an era where consumers are flooded with content at every click, the panel will decode the promise of hyperpersonalisation as a differentiator in India’s evolving digital ecosystem. The panellists will share insights on the topic ‘One in a Million or One to a Million? Cracking Hyperpersonalisation with AI in India’s Digital Jungle’.

The panellists are Surbhi Gupta, Head - Digital, Birla Opus Paints; Tejas Apte, General Manager, Media DMC, HUL; Riya Joseph, Head of Media, Britannia; Mehul Gupta, Co-Founder and CEO, SoCheers and Amit Rathi, Managing Director, Channel Factory. This panel is set to explore how Indian agencies are leveraging AI from predictive analytics and conversational tools to real-time creative adaptation to craft messages that speak to the individual.

The esteemed panellists will also share key insights on the transformative potential of artificial intelligence in reshaping consumer engagement. The panellists will dive deep into the nuances of leveraging data to create experiences that feel personal, contextual, and relevant for audiences.

The discussion will highlight how agencies are blending creativity with technology. The focus of the discussion will also be on adaptive content solutions, where AI dynamically tailors campaigns across platforms to ensure precision, resonance, and higher ROI.

With a power-packed agenda, the conference includes keynote sessions, engaging fireside chats, and insightful panel discussions. The panel promises to provide valuable insights for marketers, brand custodians, and digital innovators by showcasing how AI-driven hyperpersonalisation can help agencies transform brand stories into meaningful, one-to-one consumer journeys at a massive scale.