shradha-agarwal
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025
e4m Staff Oct 15, 2025 4:34 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand
Shradha Agarwal Apr 23, 2025 3:48 PM
Guest Column: Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and unforgettable campaigns
Shradha Agarwal Jan 30, 2025 9:03 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Chehneet Kaur Nov 13, 2024 9:00 AM
A panel discussion at the e4m Confluence 2024 focused on leveraging both digital and traditional methods to create meaningful connections with audiences
e4m Staff Nov 12, 2024 1:29 PM
The humorous depiction of Chinese characters engaging in Indian customs effectively communicates WokTok’s Indianized take on Chinese noodles, say experts
Soumya Gawri Oct 24, 2024 3:34 PM
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
Shradha Agarwal Mar 13, 2024 8:52 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Shantanu David Dec 27, 2023 2:59 PM
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Nilanjana Basu May 18, 2023 9:14 AM
Agarwal takes over from Himanshu Arya who is moving on to a higher role
exchange4media Staff Mar 8, 2022 12:10 PM
From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Kanchan Srivastava Mar 4, 2022 8:32 AM
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Neeta Nair Sep 21, 2021 9:15 AM
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Mansi Sharma Jun 11, 2021 8:56 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success
exchange4media Staff Sep 26, 2020 9:51 AM
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance
exchange4media Staff Sep 25, 2020 8:19 AM
Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts
Shikha Paliwal Feb 7, 2020 8:28 AM
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience
exchange4media Staff Jan 19, 2020 6:00 PM