idac-2025
At e4m iDAC 2025, Sowmya Iyer, Founder & CEO of DViO Digital, shared how creativity was no more the cornerstones of growth as brands increasingly demand accountability and outcomes
e4m Staff Oct 17, 2025 4:22 PM
From Bajaj’s region-rooted campaigns to Hoopr’s music-driven storytelling, brands are finding new ways to speak to Bharat; not in translation, but in true cultural resonance
e4m Staff Oct 17, 2025 11:13 AM
At e4m-iDAC 2025, panellists highlighted that authentic engagement, not just campaigns, fosters loyalty, drives product innovation, and builds long-term value
e4m Staff Oct 17, 2025 10:11 AM
Panellists at e4m iDAC 2025 were in agreement that hyper-personalisation works best when grounded in cultural context and supported by human insight
e4m Staff Oct 16, 2025 8:43 AM
Nabajit Nath, Sales Director of Kargo India, unveiled products delivering 6x higher CTRs and 50% more attention at e4m-iDAC 2025
e4m Staff Oct 15, 2025 5:15 PM
Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025
e4m Staff Oct 15, 2025 4:34 PM
LS Digital’s Prasad Shejale shared how independent agencies can scale without losing agility, culture, or the unique spark that sets them apart.
e4m Staff Oct 15, 2025 4:09 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 13, 2025 12:52 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 10, 2025 12:38 PM












