e4m-iDAC 2025: Social Beat’s Vikas Chawla to decode strategies for growth in digital age

The much-awaited e4m Independent Digital Agency Connect (iDAC) 2025 conference is all set to return for its third edition on October 15. The conference will bring together top minds from India’s digital marketing ecosystem under one roof to discuss and share insights on a wide range of topics. e4m-iDAC serves as a platform for digital leaders, marketers, and agency professionals to explore the latest trends, innovations, and strategies shaping the industry’s future.

One of the key highlights of this year’s iDAC is the keynote address by Vikas Chawla, Co-Founder of Social Beat, who will speak on the topic ‘How to Future-Proof Your Agency’. In an era of rapid technological transformation, Chawla’s session will focus on the essential steps digital agencies must take to stay relevant, resilient, and growth-oriented in the coming years.

Chawla will delve into crucial topics such as building an AI-ready creative culture, scaling through data-driven storytelling, and nurturing talent for tomorrow’s demands. He is expected to emphasise how integrating artificial intelligence, automation, and analytics can help agencies enhance creativity, improve client results, and maintain a competitive edge.

His talk will also cover the importance of fostering continuous learning within teams to adapt to the ever-evolving digital landscape. Additionally, Chawla will share insights on building long-term client partnerships, a vital element in sustaining agency growth and stability.

By focusing on collaboration, innovation, and trust, agencies can future-proof their business models and deliver measurable value to clients. The session promises to inspire agency leaders and professionals to rethink their strategies and embrace transformation to stay ahead in the fast-changing digital world.

In this new era, brands are seeking agency partners who are agile, personalised, innovative, collaborative, cost-conscious, and performance-driven. The conference promises a power-packed agenda with keynote sessions, engaging fireside chats, and insightful panel discussions. iDAC aims to bring together independent agency owners, founders, and leaders from around the world to share ideas, insights, and best practices in the digital sphere.