Social Beat appoints Maanesh Vasudeo as Chief Business Officer

Social Beat is strengthening its leadership team by bringing on board Maanesh Vasudeo as the Chief Business Officer. He will be based out of agency’s Mumbai office.

Vasudeo will work closely with the Founders Suneil Chawla and Vikas Chawla to drive business growth and move closer to the company’s vision of delivering business outcomes for India's top consumer brands.

Vasudeo’s career includes significant leadership positions at LS Digital and prior tenures with global networks like Publicis and WPP Group. Throughout his career, he has successfully managed multiple large-scale client businesses and led extensive multi-disciplinary teams, driving significant growth.

Co-Founder, Suneil Chawla said, "As Social Beat steps into its next phase of significant growth, we are incredibly excited to welcome Maanesh as our Chief Business Officer. Maanesh brings invaluable expertise in managing large-scale client businesses and driving integrated solutions that seamlessly bring together creative and technology, with a particular strength in media that will enable us to scale effectively. His holistic approach will be instrumental in delivering even greater value and tangible outcomes for our client partners."

Talking about his new role, Vasudeo stated, "Joining Social Beat as Chief Business Officer feels like a natural alignment with my belief that true digital transformation comes from the powerful convergence of media, creative, and technology, all geared towards measurable business outcomes. Social Beat's commitment to this philosophy is evident in its successful client case studies, robust media partnerships, agile creative and influencer capabilities, and its innovative use of technology and AI through multiple in-house built products. I'm energised to propel our growth, delivering unparalleled 360-degree digital solutions and learning from the biggest global campaigns and brand challenges."