Date-wise News
Advertising, marketing and media leaders talk about Prasoon Joshi’s unparalleled ability to connect brands with India’s emotional core
e4m Staff Dec 22, 2025 7:19 PM
As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns
e4m Staff Dec 22, 2025 6:03 PM
He has been with PNB Housing Finance for over 13 years now, progressing from Senior Manager – Underwriting to Chief Sales Officer – Retail
e4m Staff Dec 22, 2025 5:44 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
e4m Staff Dec 22, 2025 5:18 PM
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
e4m Staff Dec 22, 2025 5:03 PM
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
e4m Staff Dec 22, 2025 4:54 PM
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
e4m Staff Dec 22, 2025 4:50 PM
At AAAI Lifetime Achievement Award ceremony, Joshi delivered a deeply personal address on creativity, confusion, and the power of imperfection
e4m Staff Dec 22, 2025 4:37 PM
The final arguments on the issue are scheduled for hearing before the Supreme Court on January 27
Aditi Gupta Dec 22, 2025 3:55 PM
From shaping modern advertising to redefining cultural storytelling, Prasoon Joshi’s award has received heartfelt tributes from industry leaders
e4m Staff Dec 22, 2025 3:36 PM
Pooja Mishra, Founder and Director, Outlook PR talks on evolution and integration of paid, earned, shared and owned media in the evolving business landscape
Pooja Mishra Dec 22, 2025 3:00 PM
Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market
Vaishnavi Deshpande Dec 22, 2025 2:05 PM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
Karan Wahi is backing Knack’s portfolio, including CoolPop for children and Knack Pro Sports, a professional hydration and recovery beverage
e4m Staff Dec 22, 2025 1:30 PM
Aishwarya Shinod has previously held leadership roles at Unilever, Nestlé, Kellogg’s and Freudenberg Gala Household Products
e4m Staff Dec 22, 2025 1:24 PM
At the e4m PR & Corp Comm Summit 2025, a fireside chat on the theme of Every Crisis is an Opportunity in Communications explored the nature, role, and leadership perspective on crisis communication
e4m Staff Dec 22, 2025 1:18 PM
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
Selected participants retain up to 25% equity in the businesses they help create, and successful ventures receive seed funding of up to ₹4 crore
e4m Staff Dec 22, 2025 1:00 PM
Shashi Tiwari has held HR leadership roles across organisations including Infosys Ltd and Glenmark Pharmaceuticals
e4m Staff Dec 22, 2025 12:49 PM
In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody
e4m Staff Dec 22, 2025 12:42 PM
The company’s consolidated revenue rose nearly 7% to Rs 5,042 crore in FY25, up from Rs 4,713 crore in FY24
e4m Staff Dec 22, 2025 12:25 PM
The ‘Kindness Badhaye Goodness’ campaign blends storytelling and innovation, highlighting Shemaroo Entertainment’s use of AI-driven creativity to enhance visual narratives
e4m Staff Dec 22, 2025 12:12 PM
The inaugural NDTV Masterstroke Art Awards will be held in the first week of February
e4m Staff Dec 22, 2025 11:46 AM
The panel at the Impact Digital Influencer Conference 2025 examined what it truly takes to earn and sustain trust in the digital ecosystem
e4m Staff Dec 22, 2025 11:41 AM
Advertising and marketing peers lauded Prasoon Joshi for his remarkable creative contributions
e4m Staff Dec 22, 2025 11:31 AM
After over 20 years in creative and digital advertising, Manesh Swamy has launched FirstAI Consultancy to combine AI speed with craft and help brands think smarter
e4m Staff Dec 22, 2025 11:00 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the role of branding and PR and how communicators should leverage them together
Ganapathy Viswanathan Dec 22, 2025 10:44 AM
Amazon veteran Anand Varadarajan will join Starbucks on January 19, 2026
e4m Desk Dec 22, 2025 10:19 AM
As per reports, the move aims to shift WPP towards a more integrated operating model amid business and market pressures
e4m Staff Dec 22, 2025 10:02 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, examines how dupe culture is dismantling traditional brand loyalty by empowering consumers with information and choice
Shantomoy Ray Dec 22, 2025 9:38 AM
Modernization and upgradation of Prasar Bharati are being undertaken under with an outlay of Rs 2,539.61 crore
e4m Staff Dec 22, 2025 9:34 AM
Hirokazu Kotera, Executive Director of Kansai Nerolac Paints, explains how the company leverages India’s market, mobile-first culture, and sustainability focus while upholding Japanese craftsmanship
Sunidhi Vijay Dec 22, 2025 9:32 AM
This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system
Pooja Yadav Dec 22, 2025 9:28 AM
Tanya Mittal, an entrepreneur and ‘Bigg Boss 19’ contestant, quickly became one of the first from the season to front multiple digital campaigns, reflecting strong advertiser confidence in her recall
Shalinee Mishra Dec 22, 2025 9:20 AM
This year, retail media emerged as the channel that finally closed the loop between advertising and sales
Pooja Yadav Dec 22, 2025 9:17 AM
Notable figures such as Kevin Vaz, Gaurav Banerjee, Sanjog Gupta and several others took center stage, reinforcing the dynamism of India’s media ecosystem
Aditi Gupta Dec 22, 2025 8:38 AM
Previously, Tejas Lad served as Global Account Director at Havas Media Network India
Prior to this, Kavita Khandelwal was the Chief Marketing Manager at Republic World