Date-wise News
Visual similarity draws attention as group positions new identity for next phase of growth
e4m Staff Apr 27, 2026 7:45 PM
Mitali Sarkar, Head of Communications, bp, explains why communications capital is one of the most undervalued assets in business and when it matters most
Mitali Sarkar Apr 27, 2026 5:54 PM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
Shipra Srivastava has been associated with Spotify India for over 7 years
Prior to this, Emmanuel Marill was with Airbnb as Managing Director EMEA & ANZ
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications
e4m Staff Apr 27, 2026 3:05 PM
Srikanth Velamakanni succeeds Sindhu Gangadharan, Managing Director, SAP Labs India, who completes the term as Chairperson in April 2026
e4m Staff Apr 27, 2026 2:47 PM
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM
At the e4m OOH Conference 2026, Mahindra and Mahindra's CMO for Auto, Manjari Upadhye, explained why presence without relevance leads to empty impressions
e4m Staff Apr 27, 2026 2:23 PM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
Leena Jaisani, Deputy Secretary General and Head of Media and Entertainment at the Federation of Indian Chambers of Commerce and Industry (FICCI), passed away on Sunday evening
e4m Staff Apr 27, 2026 1:02 PM
During the earnings call, Ishan Chatterjee, CEO-Sports, JioStar, also highlighted a series of technology-led initiatives aimed at strengthening the platform’s competitiveness
e4m Staff Apr 27, 2026 11:30 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms
Imran Fazal Apr 27, 2026 10:53 AM
Prior to his appointment as Chief Executive Officer, Rajsekhar Datta Roy served as Chief Delivery Officer and was a key member of Sonata Software’s executive leadership team
e4m Staff Apr 27, 2026 10:45 AM
Pooja Mehrotra has taken up the role of Senior Associate Editor at AajTak Digital
e4m Staff Apr 27, 2026 10:12 AM
Dhruv Dhawan, Vice President for Revenue at The Trade Desk India, congratulated colleagues Kanika Chaudhary, Shreyash Saxena, Mihir Sehgal and Abhijeet Roy on their promotions
e4m Staff Apr 27, 2026 10:06 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Leena Jaisani spent over 30 years at the Federation of Indian Chambers of Commerce and Industry
e4m Staff Apr 27, 2026 9:49 AM
While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg
Aditi Gupta Apr 27, 2026 9:19 AM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
'Baatein Dil Se’ will be aired on Times Now's YouTube platform from April 30
e4m Staff Apr 27, 2026 9:14 AM
Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati
e4m Staff Apr 27, 2026 9:06 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue
Kanchan Srivastava Apr 27, 2026 8:35 AM
As agencies race to claim the 'AI-first' badge, a harder question is emerging: is the technology actually changing how work gets done, or just how it gets sold?
Aryendra Khan Apr 27, 2026 8:33 AM
Rajesh Madampath’s expanded responsibilities will include the newly established Sports Division within the Times Group
e4m Staff Apr 27, 2026 8:02 AM