Summercool Coolers sign as presenting sponsor for Aaj Tak’s Teen Taal

The sponsorship is for a 10-episode podcast series

by e4m Staff
Published: Apr 27, 2026 4:10 PM | 1 min read

Summercool Coolers has become the presenting sponsor for a 10-episode series of the Teen Taal podcast by Aaj Tak, marking a shift towards content-led marketing.
The partnership aims to enhance audience engagement through a content-first approach, featuring an immersive studio invasion by Summercool Coolers.
Abhishek Gupta, Director Finance of Summercool, emphasized the importance of connecting with audiences in attentive environments like podcasts.
The first episode of the series is now available on major platforms including YouTube, Spotify, and JioSaavn.

Summercool Coolers has partnered with Teen Taal, the podcast by Aaj Tak, as the presenting sponsor for an exclusive 10-episode series.

The collaboration marks the brand’s strategic foray into content-led marketing, tapping into the rising influence of podcasts to build deeper, more meaningful audience connections.

The partnership adopts a content-first approach with an immersive studio invasion by Summercool Coolers.

Speaking on the collaboration, Abhishek Gupta, Director Finance of Summercool home appliances ltd. said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”

Adding to this, Salil Kumar, CEO India Today Group Digital, said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them. This collaboration with Summercool Coolers is a strong example of how seamless integration can drive both engagement and recall while preserving the integrity of the content.”

The first episode of the series is now live and available on leading platforms including YouTube, Spotify, and JioSaavn.