VETO announces creator-led T20 World Cup coverage

The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru for expert-driven, multi-format cricket programming

by e4m Staff
Published: Feb 18, 2026 12:43 PM | 1 min read

VETO announces creator-led T20 World Cup coverage

CTV OTT platform VETO has announced a creator-led cricket content strategy around the T20 World Cup.

The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru to deliver expert-driven, multi-format cricket programming.

VETO’s T20 World Cup coverage will include match previews, post-match analysis, tactical breakdowns, interactive watch longs, exclusive conversations, and behind-the-scenes insights — all available exclusively on the platform.

Ritu Dhawan, Managing Director, VETO Streaming Media Pvt Ltd “This initiative strengthens VETO’s vision of becoming a trusted, family-centric digital ecosystem. The T20 World Cup is a high-attention moment, and by bringing together respected former cricketers, credible journalists, and influential digital creators, we are building a differentiated cricket destination. Our goal is to move beyond fragmented consumption and offer audiences one reliable platform for expert analysis, real-time updates, and meaningful engagement throughout the tournament.”

Positioning itself as the “Second Screen for the T20 World Cup,” VETO aims to serve serious cricket fans seeking context, analysis, and expert perspectives beyond live broadcasts, within a seamless Connected TV experience.

The move also signals VETO’s long-term commitment to building a year-round cricket content ecosystem that extends beyond marquee tournaments. By consolidating authoritative cricket voices on one platform, VETO is creating a differentiated destination focused on depth, credibility, and community engagement.