Date-wise News
According to the latest WARC Media Platform Insights report, Netflix’s advertising revenue surpassed $1.5 billion in 2025
e4m Staff Feb 24, 2026 7:58 PM
According to sources, Sony Pictures Networks India is restructuring its linear ad sales leadership team
e4m Staff Feb 24, 2026 7:32 PM
Earlier, she served as Associate Vice President for the Sony GEC Cluster
e4m Staff Feb 24, 2026 6:40 PM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
Raju Vanapala shares how Way2News was built by inheriting the credibility framework of newspapers while redesigning delivery for the smartphone screen
NATIVE CONTENT Feb 24, 2026 4:27 PM
Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats
e4m Staff Feb 24, 2026 3:56 PM
The award was presented by Union Cabinet Minister of Education Dharmendra Pradhan
e4m Staff Feb 24, 2026 3:17 PM
PHD will manage media planning and buying across seven new markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and Korea
e4m Staff Feb 24, 2026 3:05 PM
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
India AI Summit 2026 positions Delhi at the center of the global AI power shift, with sovereign models, Big Tech investments, and global policy commitments.
Brij Pahwa Feb 24, 2026 2:47 PM
He has been serving as Chief Operating Officer at Excitel Broadband since 2018
e4m Staff Feb 24, 2026 2:18 PM
Prior to this appointment, Vaswani served as Chief Growth Officer at Ruder Finn Era
e4m Staff Feb 24, 2026 2:17 PM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
Multiyear partnerships with Accenture, BCG, Capgemini and McKinsey aim to scale AI agents across core business operations
e4m Staff Feb 24, 2026 2:03 PM
He eld the position of Executive Director & CEO at Sakshi Media and executive management positions with DB Corp, HT Media
e4m Staff Feb 24, 2026 1:30 PM
Chauhan brings over 18 years of experience in marketing and business leadership
e4m Staff Feb 24, 2026 12:57 PM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
HGS Interactive will be designing and delivering compelling content, targeted campaigns, and integrated communication strategies, the agency said
e4m Staff Feb 24, 2026 12:27 PM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Disha Sharma is set to tie the knot with Sudarshan M J in the first week of April
e4m Staff Feb 24, 2026 12:03 PM
Unstoppable Network designs structured interventions for leaders whose external scale has outpaced internal stabilisation
e4m Staff Feb 24, 2026 11:45 AM
Gadgets 360’s Volt aims to reclaim tech social media from the bots
NATIVE CONTENT Feb 24, 2026 11:35 AM
Prior to this, Sania Fazal was with Viacom18 Media as Senior Manager - Brand Solutions & Partnerships
e4m Desk Feb 24, 2026 10:48 AM
Prior to joining Dream Cricket, Arpith Kanade led large cross-functional teams at Zynga
e4m Staff Feb 24, 2026 9:31 AM
With companies like JioStar, TCS and MakeMyTrip embedding AI at scale, a new user experience economy embedded with AI seems to be taking shape, note industry observers
Anuja Jain Feb 24, 2026 9:29 AM
According to the company, BAG Convergence successfully implemented the Reader Revenue Manager in partnership with Google
e4m Staff Feb 24, 2026 9:23 AM
Holding company raises savings ambition from initial $750 million estimate announced alongside IPG acquisition
e4m Staff Feb 24, 2026 9:19 AM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem
Guest Column: Niraj Ruparel, Creative Technology Lead, WPP & WPP Media, India, reflects on ‘Build for inclusion. Build for Bharat’ message at the India AI Impact Summit 2026
Niraj Ruparel Feb 24, 2026 8:56 AM
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
Stricter youth access rules in India could reshape the digital economy, forcing platforms to prioritise child safety over engagement and prove safeguards are in place
Shalinee Mishra Feb 24, 2026 8:46 AM
Paramount Skydance has reportedly made a higher offer than its earlier $108.4 billion, or $30-per-share, bid
e4m Staff Feb 24, 2026 8:09 AM