AI for Bharat building frugal inclusive intelligence at national scale

Guest Column: Niraj Ruparel, Creative Technology Lead, WPP & WPP Media, India, reflects on ‘Build for inclusion. Build for Bharat’ message at the India AI Impact Summit 2026

e4m by Niraj Ruparel
Published: Feb 24, 2026 8:56 AM  | 5 min read
Niraj Ruparel
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At the India AI Impact Summit 2026, one message stood taller than the technology on display.

Build for inclusion. Build for Bharat.

If global platforms like CES showcase the frontier of possibility, India AI Impact Summit demonstrated something even more powerful deployability at population scale.

This was not AI as spectacle.
This was AI as a national problem solver.

And that difference matters.

Inclusion Is India’s Real Infrastructure

Any government, industry, or growth market succeeds only when it carries its entire population forward.

India’s AI journey will not be defined by the size of its models.
It will be defined by the size of its inclusion.

From 2G kacha roads to 5G superhighways.
From feature phones to immersive 3D environments.
From 22 official languages to more than 700 dialects.

India is not one uniform market. It is many Indias co existing simultaneously.

AI must work for all of them.

That was the underlying current at the summit across startups, enterprises, policymakers, and innovators.

Frugal AI as India’s Strategic Advantage

Industry leaders such as Shantanu Narayen, and Sunil Bharti Mittal reinforced a crucial idea. India’s edge lies in frugal innovation.

Scalable.
Affordable.
Infrastructure light.
Built for constraint.

Not luxury AI designed for perfect conditions.
But deployed AI designed for real India.

When you build for constraint, you automatically build for scale. And when something works at Indian scale, it becomes export ready for the Global South.

India is uniquely positioned not just to consume AI but to demonstrate how it can be operationalized meaningfully across diverse socio economic layers.

Telephony AI Where Bharat Truly Connects

If there is one interface that represents Bharat more than any app or device, it is voice.

Not everyone downloads apps.
Not everyone owns high end hardware.
Not everyone has uninterrupted bandwidth.

But almost everyone can receive a phone call.

Telephony AI multilingual, conversational, culturally aware becomes the most democratic layer of intelligence.

It allows brands and governments to deliver services beyond smartphones, personalize outreach across districts and dialects, combine media, data, creativity, and code, and turn campaigns into utility.

Voice becomes the bridge between technology and trust.

And this is where frugal AI becomes powerful because it does not demand access. It adapts to it.

Accessibility Inclusion Beyond Language

A truly inclusive AI ecosystem cannot stop at connectivity or translation. It must extend to accessibility.

AI has the power to transform the lives of millions of Indians with disabilities through real time narration for the visually impaired, speech to text and adaptive interfaces for the hearing impaired, simplified digital navigation for elderly users, assistive commerce, and personalized guidance in regional languages.

In a country of our size, accessibility is not a niche add on. It is a responsibility.

When AI empowers someone to shop independently, access information confidently, or participate digitally without barriers, that is innovation for dignity.

India’s AI story must include those who have historically been excluded.

Culture Code and Value Systems

A key theme emphasized by honorable Minister Ashwini Vaishnaw at the summit was the alignment of culture, code, and value systems.

Technology cannot operate in isolation from identity.

Every nation’s AI reflects its cultural fabric. India’s cultural complexity mythology, multilingual storytelling, oral traditions, and community dynamics makes this alignment critical.

Honorable Minister also stood out in his approachability. He spent hours engaging directly with young startups, encouraging them to think beyond hardware and software and instead focus on solving real problems.

Build less for demonstration.
Build more for deployment.
Build for outcomes.

When leadership signals that culture and values must steer code, innovation becomes responsible by design.

India Centric Models Matter

If AI is to work for Bharat, it cannot merely be translated for Bharat. It must be trained for Bharat.

Companies like Sarvam AI, improving accuracy across Indian dialects and building India centric language models, highlight the path forward.

Moving from 22 official languages to understanding more than 700 dialects is not incremental progress. It is structural commitment.

AI that understands local nuance drives higher adoption, deeper trust, and better outcomes.

Dual Speed India Bottom to Top of the Pyramid

India’s AI deployment will not be linear.

At the bottom of the pyramid voice first solutions, feature phone compatibility, low bandwidth optimization, and hyperlocal language intelligence will drive inclusion.

At the top immersive brand experiences, spatial environments, high speed infrastructure, and advanced computing ecosystems will redefine engagement.

Few nations have this dual speed opportunity where inclusive frugality and frontier innovation coexist.

AI must serve both ends simultaneously.

Brands Purpose and Meaningful Impact

The most powerful takeaway for me is simple.

AI is not here to decorate campaigns.
It is here to solve problems.

Agriculture advisories.
Healthcare access.
Financial literacy.
Accessible commerce.
Hyperlocal engagement at scale.

When brands align AI with purpose and philosophy, they do more than win markets. They build trust.

And trust in Bharat is the ultimate multiplier.

The Global Context

Global AI leaders are pushing frontier boundaries.
India is pushing population boundaries.

The world is optimizing intelligence.
India is optimizing impact.

If frugal inclusive AI can work here across bandwidth limitations, linguistic diversity, and massive population density, it becomes a global blueprint.

The Core Takeaway

Whatever we build next, build it for inclusion.

Build AI that speaks multiple languages, works on low hardware, respects cultural nuance, embeds accessibility, integrates media data creativity and code, and solves a real problem.

India AI Impact Summit 2026 made one thing clear.

AI for Bharat is not a subset of AI. It is a design philosophy.

From telephony to immersive ecosystems, from rural outreach to high speed digital corridors, India has the opportunity to prove that the most powerful AI is the most inclusive AI.

If we get this right, India will not just participate in the AI era.

We will define how intelligence reaches humanity at scale.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com.
Published On: Feb 24, 2026 8:56 AM