SPNI strengthens leadership ahead of next growth stage
According to sources, Sony Pictures Networks India is restructuring its linear ad sales leadership team
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Published: Feb 24, 2026 7:32 PM | 1 min read
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According to industry sources, Sony Pictures Networks India (SPNI) is restructuring its linear ad sales leadership team to adapt to evolving market dynamics and drive strategic growth across its channel clusters.
Sources indicate several key elevations and expanded mandates within the division:
Rohit Sinha is reportedly taking on a broader role as Cluster Head – Sports, Kids, Pay Movies & Infotainment, and Agency Relationships. Vijay Chabbria will step into the role of National Head – Pay Movies & Infotainment, reporting to Sinha.
Anubhav Gogia will now scale his leadership portfolio as Cluster Head – SET & SAB (North, South & East) & Aath and Government Business.
Mrityunjay Singh is broadening his scope to become Cluster Head – SET & SAB (West) & Marathi, Upcountry, and Travel & Tourism.
Vivek Mathur will continue to steer the FTA genre as National Head – FTA, supported by newly aligned regional heads.
The restructuring also includes several realignments across regional reporting structures for the North, South, West, and East markets. According to sources, these top-level cluster heads, alongside functional leaders like Arpit Shah (Head of Strategic Planning & Insights and Brand Solutions) and Geeta Prakash Rao (Head of Operations & Receivables Management), will report directly to Akshay Agrawal, Head of Linear Ad Sales.
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