Date-wise News
For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either
e4m Staff Dec 24, 2025 5:39 PM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
The vertical will be led by Raj Shrivastav, who currently is Executive Vice President, Sales Planning & Strategy for 'Z' Digital
e4m Staff Dec 24, 2025 3:04 PM
Adrienne O’Hara most recently served as Senior Vice President of Global Communications and Engagement at Gap Inc
e4m Staff Dec 24, 2025 2:30 PM
The Art Excellence Award celebrates the most innovative minds in Indian contemporary art
e4m Staff Dec 24, 2025 1:59 PM
Netflix has emphasised that Rohit Sharma is not involved in the show’s storyline and that his participation is confined to this India-focused campaign ahead of the final season’s release
Vaishnavi Deshpande Dec 24, 2025 1:38 PM
Prior to joining Sony Pictures Networks India, Ankur Shrivastava served as Director, LCS, at JioStar
e4m Staff Dec 24, 2025 1:17 PM
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
In a social media post, Neena Dasgupta, co-founder of The Salt Inc, has described the three-year journey as anything but linear
e4m Staff Dec 24, 2025 12:02 PM
In a press note, Raina has said Eraaya has been misrepresenting a Supreme Court order to suggest that the court had ruled against him on merits of his ownership and contractual claims
e4m Staff Dec 24, 2025 9:58 AM
Jai Krishnan, CEO – India, Samsonite, SA and Anushree Tainwala, Executive Director – Marketing, Samsonite, SA, talk about marketing strategy, operational priorities and more
Sunidhi Vijay Dec 24, 2025 9:20 AM
From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies
Sunidhi Vijay Dec 24, 2025 8:58 AM
UK insurer Aviva has named Saatchi & Saatchi as its new creative partner following a multi-agency review, ending a long-standing relationship with Adam & Eve/DDB, as per global reports
e4m Staff Dec 24, 2025 8:55 AM
Global reports indicate that Paramount’s revised takeover proposal for WBD has been cautiously received by key shareholders, with the board maintaining a preference for Netflix’s alternative bid
e4m Staff Dec 24, 2025 8:43 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
It was also a wake-up year for marketers. AI does not advance in straight lines, and stronger models alone do not guarantee better marketing results
Shantanu David Dec 24, 2025 8:31 AM
Guest Column: Inderpreet Singh, Head–Marketing at Birla Opus Paints, shares how today’s informed consumers distinguish brands by the experiences they deliver, not features
Inderpreet Singh Dec 24, 2025 8:07 AM