Date-wise News
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
In the absence of a central mega studio plan, the onus of building physical production infrastructure is increasingly shifting to states
Imran Fazal Apr 1, 2026 3:42 PM
At first glance, many of these creatives appeared genuine - a new feature, a product upgrade, a limited-edition launch and so on
Vaishnavi Deshpande Apr 1, 2026 1:59 PM
D2M technology enables the transmission of video, audio and data directly to mobile handsets using terrestrial broadcast infrastructure—eliminating reliance on SIM cards or mobile data networks
Imran Fazal Apr 1, 2026 1:05 PM
As per the MIB, the sharpest enforcement activity occurred in 2022 and 2023, suggesting a period of heightened scrutiny as concerns around televised content escalated
Imran Fazal Apr 1, 2026 1:04 PM
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
e4m Staff Apr 1, 2026 12:49 PM
Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far
Imran Fazal Apr 1, 2026 12:38 PM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
Under the new framework, stock trading apps offered by SEBI-registered entities will now carry a visible ‘Verified’ badge on the Play Store
Shalinee Mishra Apr 1, 2026 11:57 AM
In her new role, Jamal will host the prime-time show Brass Tacks at 7 PM
e4m Staff Apr 1, 2026 11:41 AM
Previously, Shaheen was associated with Globale Media as Head – PR and Marketing
e4m Staff Apr 1, 2026 10:53 AM
The officials informed that one of the suspects is linked to an Iran-backed militia
e4m Staff Apr 1, 2026 10:26 AM
Aman Srivastava was Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV
e4m Staff Apr 1, 2026 10:11 AM
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Industry experts note that agency roles are evolving, while many D2C brands continue a flexible, test-and-learn approach with micro and nano creators
Shalinee Mishra Apr 1, 2026 9:16 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Saurabh Sharma, Director of Marketing at ASICS India, outlines how the company is expanding beyond metros, taking a measured approach to emerging channels like quick commerce, and more
Chehneet Kaur Apr 1, 2026 8:43 AM























