Date-wise News
The Avatar: Fire and Ash visuals were displayed through static placements, including exterior train wraps and station-level panels
Vaishnavi Deshpande Dec 19, 2025 6:02 PM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
The move comes days after Geetu Bhatnagar stepped down from her role as the company’s Head of Marketing
e4m Staff Dec 19, 2025 5:14 PM
The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic stakeholder communication
e4m Staff Dec 19, 2025 4:22 PM
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
Vaishnavi Deshpande Dec 19, 2025 4:01 PM
Steve Cahillane most recently served as Chairman, President and CEO of Kellanova
e4m Staff Dec 19, 2025 2:28 PM
Netflix leadership has said the proposed combination would remain pro-consumer and pro-competition, noting that a combined Netflix and Warner Bros. would still trail rivals in US TV viewership share
e4m Staff Dec 19, 2025 1:45 PM
A thought-provoking fireside chat on purpose-led communications unfolded at e4m PR & Corp Comm Summit 2025 with Girish Balachandran of OnPurpose, in conversation with Jyotsna Dash Nanda, DS Group
e4m Staff Dec 19, 2025 1:33 PM
Prior to this, Kristine Kobe held the role of Managing Director at Accenture Song
Guest Column: Sumeet Pahwa, a marketing and branding professional, offers a strategic perspective on the country’s branding paradox
Sumeet Pahwa Dec 19, 2025 12:46 PM
As a result of this transaction, SMEJ and SPE, together with SMEJ’s existing approximately 39% stake, will indirectly own 80% of Peanuts Holdings LLC
e4m Staff Dec 19, 2025 11:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today
Ganapathy Viswanathan Dec 19, 2025 10:01 AM
Despite all the buzz, DOOH still accounts for only about 12 percent of India’s total OOH spends
Chehneet Kaur Dec 19, 2025 9:36 AM
Spotify India’s subscription revenue surged nearly 89% to Rs 316 crore in FY25 from Rs 167 crore a year earlier
e4m Staff Dec 19, 2025 9:36 AM
From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as 'education', we take a look at all the shake-ups in the sector this year
Shalinee Mishra Dec 19, 2025 9:30 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
The mandate includes four Reckitt Essential Home brands – Woolite, Resolve, Rid-X, and Easy-Off
e4m Staff Dec 19, 2025 8:44 AM
Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, design-led content and experiences that AI can easily reference
Sunidhi Vijay Dec 19, 2025 8:41 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Leandro Barreto is currently Chief Marketing Officer for Unilever’s Beauty & Wellbeing Business Group
e4m Staff Dec 19, 2025 8:07 AM
Previously, Gaurav Juneja worked as CRO at Kapture.cx (CX Automation SaaS platform), Head (Digitisation) at Google
e4m Staff Dec 19, 2025 7:57 AM