Date-wise News
JioHotstar is gearing up to expand its slate, with 1,500 hours of fresh South programming set to roll out over the next 12 months
Rachit Jain brings over 15 years of experience of working with Meta, Adobe, VMware and Hewlett Packard Enterprise
Bratin Saha previously served in leadership positions at NVIDIA, AWS and DigitalOcean
The report challenges a consistent norm of seeing ad fraud as a linear problem, breaking down how it permeates across the funnel in a non-linear way
Previously, Divya Kathuria served as AVP – Learning, Organization Development and Talent Engagement at JioStar
The new feature gives creators direct access to exclusive Shorts templates, transitions and more
At the fifth edition of the conference on December 17, panellists will share key insights on the topic ‘Culture, Commerce, and Credibility: The New 3Cs of Modern Marketing’
South African singer Tyla made her India debut with performances at Mumbai’s MMRDA Grounds on December 7
Vaishnavi Deshpande Dec 9, 2025 3:17 PM
Kapoor has in the past worked with media houses like GroupM, Madison, OMD and Xposure Media
The programme aims to reach its target by the end of 2026 through structured classroom sessions and addresses a critical gap by reducing children’s exposure to potentially harmful advertisements
BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand
Aryendra Khan Dec 9, 2025 2:27 PM
This development comes as JioStar informed the ICC of its intent to withdraw from the agreement ahead of the ICC Men’s T20 World Cup next year
Aditi Gupta Dec 9, 2025 2:19 PM
As part of the transaction, Virat Kohli joins Agilitas as an investor and co-founder of one8
The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership
e4m Staff Dec 9, 2025 11:58 AM
Cristiano Ronaldo has formally announced his investment in Perplexity AI and entered into a global partnership with the company
Vaishnavi Deshpande Dec 9, 2025 11:55 AM
As per a KlugKlug industry analysis, only one-quarter of India’s influencer marketing spend moves through visible, organised channels
e4m Staff Dec 9, 2025 11:15 AM
As part of the association, the Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team, and U-19 Women’s Team
e4m Staff Dec 9, 2025 10:40 AM
New governance guidelines outline a balanced, innovation-first approach to AI with strong guardrails for safety, accountability and public trust
e4m Staff Dec 9, 2025 10:29 AM
The Meesho Creator Club is enabling lakhs of everyday creators to earn steady incomes by promoting products priced mostly under Rs 999
Shalinee Mishra Dec 9, 2025 10:01 AM
This strategic move strengthens Havas Media Network’s footprint in Australia and New Zealand
The ban on real-money gaming advertising has also removed a major category of sponsors that previously contributed significantly to both central and franchise earnings, the report says
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
WPP, however, continues to retain IBM’s creative business through Ogilvy
The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet-ups
Aryendra Khan Dec 9, 2025 9:09 AM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
Paramount’s bid also comes with a $5.8 billion break-up fee promised to Netflix if WBD walks away from the agreement
The company quietly signals a 2026 rollout as agencies await clarity on formats, pricing and integration
Netflix currently leads India’s SVOD space with a 25% share, while JioStar dominates AVOD
The fourth edition of the conference and awards will be held in New Delhi
Linda Bethea joined Danone North America in late 2019 as Head of Marketing before being promoted to Chief Marketing Officer