Experts to decode the new 3Cs of modern marketing at Impact Digital Influencer Conference

The fifth edition of Impact Digital Influencer Conference will be held on December 17 in Mumbai. The conference brings together leading voices from the media, advertising and marketing ecosystem to explore the latest trends of the evolving creator economy and strategies to stay ahead of the curve. The upcoming edition will focus on the new dynamics shaping digital influence, with business leaders and experts examining how brands can build stronger, more credible partnerships in an increasingly complex landscape.

One of the key highlights of the summit is a panel discussion on the topic ‘Culture, Commerce, and Credibility: The New 3Cs of Modern Marketing’. The panellists will share insights on the shift from short-term influencer tie-ups to sustained brand-creator collaborations. The discussion will also focus how brands can craft long-term strategies that go beyond campaign, nurture fan communities, and empower creators to co-build brand ecosystems.

The panellists are Meghna Mittal, Co-Founder & Chief Revenue Officer, Hoopr; Sujay Ray, Head- Consumer Experience, Content and Advocacy, L'Oréal; Gaurav Ramdev, Head Of Marketing, Visa; Hector Ankelsaria, VP Marketing, Tata Capital; Vednarayan Sirdeshpande, Director - Consumer Digital, Mondelez and Krishnadas Nandakumar, Senior Vice President, Head Organic India Business, Tata Consumer Products Limited

The discussion will also explore the growing importance of cultural relevance and commercial impact in shaping influencer strategy, especially as audiences seek authenticity over advertising. With influencers now spread across multiple platforms and audience behaviour becoming more fragmented, the experts will decode how marketers can navigate this complexity while still driving meaningful engagement with audiences.

The Impact Digital Influencer Conference serves as a platform for the creators, brands, and marketers to come together and explore the growth, future, opportunities and challenges of the creator economy. The agenda of the conference is power-packed with fireside chats and panel discussions that is set to provide actionable insights to stay ahead in the creator-first era.

During the conference, speakers will share insights on the nuances of authenticity, audience trust, and the strategies that define successful influencer collaborations. From emerging content formats to evolving platforms in the digital age today, attendees will gain insights into the forces shaping the digital ecosystem and the opportunities and challenges that lie ahead.