influencer-engagement
micro-influencers?blur=25

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

AcneStar campaign?blur=25

The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language

exchange4media Staff May 24, 2021 12:38 PM

Teamwork Communications Group?blur=25

The new Influencers Engagement wing of the company will focus on brands that are looking for a more cohesive and modern approach to their communications campaigns

exchange4media Staff Apr 1, 2021 12:37 PM

LIVA - thoughtfully fashionable?blur=25

The campaign, being driven by influential fashionistas, urges the audience to engage and participate

exchange4media Staff Dec 22, 2020 4:58 PM

Joji George, Gonuts?blur=25

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges

Ruhail Amin Dec 21, 2020 9:12 AM

Akshay - Rana- Socialswag?blur=25

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment

exchange4media Staff Dec 9, 2020 12:37 PM

wedding wire - influencers campaign?blur=25

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation

exchange4media Staff Dec 8, 2020 2:39 PM

Influencers?blur=25

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Dettol Handwash Challenge with Kartik Aaryan?blur=25

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Ashutosh Harbola Buzzoka?blur=25

Buzzoka has also requested influencers to only use information on Coronavirus coming from the Government of India or the World Health Organization

exchange4media Staff Mar 18, 2020 4:14 PM

Prasanjeet Dutta Baruah?blur=25

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM