Date-wise News
GWI’s Chief Insights Officer Jason Mander on AI adoption, synthetic data, Gen Z, fragmented media behaviour & more
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how Gen Z is reshaping luxury and why experiences and authenticity have become the new symbols of prestige
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
