Date-wise News
AKQA has stated that the dispute centres on unpaid invoices and the interpretation of a performance-linked contract, and maintains that it has fulfilled all contractual obligations under the mandate
e4m Staff Mar 30, 2026 9:05 PM
The proceeds from this fundraise will primarily be used to support strategic acquisitions, including the recently announced Bluetile and BestPlay transaction
e4m Staff Mar 30, 2026 7:14 PM
While one involves hand-sewn sherpa fabric textured to resemble fried chicken breading, the other involves a jacket filled with actual pickles
e4m Staff Mar 30, 2026 7:04 PM
Sujatha Narayanan has over two decades of experience in creative content curation and production across formats
e4m Staff Mar 30, 2026 5:53 PM
The draft also introduces a new compliance layer by requiring intermediaries to adhere to any clarification or advisories issued by MeitY
Imran Fazal Mar 30, 2026 4:38 PM
Apple has hosted a series of celebrations across major global cities, with each location reflecting a mix of community engagement, creativity, and live experiences
e4m Staff Mar 30, 2026 4:31 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Prior to this, she was associated with JW Marriott Hotel Chandigarh for nearly three years and has held cluster leadership roles at IHG Hotels & Resorts
e4m Staff Mar 30, 2026 3:25 PM
Zepeda joined the company in September 2024. This role had been lying vacant ever since Elon Musk took over X in 2022
e4m Staff Mar 30, 2026 2:43 PM
ZEEL has also approved an investment of up to ₹20.09 crore in Culture of Real Experiences, a newly incorporated entity operating in the creative, arts and entertainment segment
e4m Staff Mar 30, 2026 2:19 PM
A major shipment of KitKat has gone missing in Europe, with more than 400,000 bars stolen while in transit, prompting an investigation by Nestlé and local authorities
e4m Staff Mar 30, 2026 2:08 PM
The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, AI-powered interactive tools and more
e4m Staff Mar 30, 2026 1:42 PM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Rajappan will take charge from June 1, 2026; Shahrukh Todiwala to superannuate on May 31, 2026
e4m Staff Mar 30, 2026 1:11 PM
Opening the conclave, Sam Balsara, Founder, Madison World, highlighted the scale and acceleration of ecommerce in India
e4m Staff Mar 30, 2026 12:34 PM
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM
The Council reiterated that media must provide balanced and factual coverage of candidates and parties, and avoid exaggerated claims or selective reporting
e4m Staff Mar 30, 2026 11:29 AM
Manoj Kohli is the former Country Head of SoftBank India and former CEO & Managing Director of Bharti Airtel
e4m Staff Mar 30, 2026 11:20 AM
The event, themed ‘Communications 3.0: Where Data, Technology & Narrative Converge,’ is scheduled for 9 April
e4m Staff Mar 30, 2026 11:12 AM
Manoj Kadarla will lead Metasports’ marketing function across its current and upcoming portfolio
e4m Staff Mar 30, 2026 11:03 AM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
How tech, trust, & emotional intelligence are shaping business growth… and what leaders must do to survive
NATIVE CONTENT Mar 30, 2026 10:26 AM
Three films, three everyday anxieties, and one quiet argument for why millions of Indians reach for the Astrotalk app
Aryendra Khan Mar 30, 2026 9:55 AM
Apart from higher spending on IPL influencer marketing, more brands are entering the ecosystem with a clear move towards season-long creator partnerships instead of short, campaign-led bursts
Shalinee Mishra Mar 30, 2026 9:25 AM
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
Aryendra Khan Mar 30, 2026 9:18 AM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
At the centre of the refresh is a redesigned logo that replaces CNBC’s traditional multi-coloured peacock with a minimalist and modern aesthetic
e4m Staff Mar 30, 2026 9:08 AM
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
Rao’s journey offers a clear lesson for the industry: brands are not built in bursts, but through sustained vision
e4m Staff Mar 30, 2026 8:32 AM
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication
Ganapathy Viswanathan Mar 30, 2026 8:08 AM
Vibe coding allows brands to define the mood, tone and context of a campaign in simple language
Anuja Jain Mar 30, 2026 8:04 AM