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Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
He previously served as Managing Editor of the Hindi news channel India Daily Live
The man who won the inaugural Glass Lion from a Delhi living room at 2 AM, and built BBDO India from the backseat of a car, returns to the Croisette as a speaker
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra 41 minutes ago
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Ganapathy Viswanathan 57 minutes ago
Under the agreement, PMC will acquire Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, as well as its premium ad marketplace, Concert, and first-party data platform, Forte
