Date-wise News
For the half year ended September 30, 2025, the company reported consolidated revenue of Rs 156.63 crore
e4m Staff Nov 12, 2025 7:28 PM
In this new role, Elav Horwitz will be responsible for connecting WPP’s partners with the company’s creative and strategic talent
e4m Staff Nov 12, 2025 6:04 PM
Adgcraft to drive the communication strategy and media visibility for one of India’s leading student PR events
e4m Staff Nov 12, 2025 4:34 PM
At e4m Confluence 2025, industry leaders decode how brands, agencies, tech, and platforms must unite with purpose, agility, and shared vision to shape the next era of creative convergence
e4m Staff Nov 12, 2025 3:31 PM
At the e4m Confluence 2025, media leaders decoded how brands can balance creativity, context, and authenticity to stay relevant in an age overflowing with content
e4m Staff Nov 12, 2025 2:51 PM
e4m Confluence Conference 2025 saw media industry heads break down the ‘Media Strategies for an Unscripted Future’
e4m Staff Nov 12, 2025 2:32 PM
The Mediakart Business Head demonstrated how personalization and contextual targeting have been reshaping CTV, YouTube, and in-app video advertising
e4m Staff Nov 12, 2025 2:01 PM
Dentsu South Asia CEO Harsha Razdan took the stage at e4m Confluence 2025 and spoke about how leadership in advertising must evolve with the times
e4m Staff Nov 12, 2025 1:50 PM
This partnership further expands Kaizzen’s growing portfolio in the corporate, FMCG, and public affairs domains
e4m Staff Nov 12, 2025 1:46 PM
The phase-out marks the end of an era for web-wide Facebook integrations as Meta streamlines its platform tools
e4m Staff Nov 12, 2025 1:33 PM
Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year
e4m Staff Nov 12, 2025 12:50 PM
Deepesh Dhakad has nearly 2 decades of experience across consumer tech brands like Amazon, Flipkart, Unacademy, and most recently Games24x7
e4m Staff Nov 12, 2025 12:18 PM
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
NATIVE CONTENT Nov 12, 2025 11:49 AM
Before joining Roche, she worked with several leading organizations including Lupin, RPG Enterprises, and Axis Bank, and others
e4m Staff Nov 12, 2025 11:37 AM
This feature explores Amandeep Singh, Sr. VP- PNG Marketing & Corp Comm, IGL journey, his approach to brand reputation, and the lessons shaping the future of marketing communications
Ritika Upmanyu Nov 12, 2025 11:15 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
Kartik Sharma, Group CEO, OMG India, took stage at e4m Confluence 2025 to deliver key insights on fast culture, social media, and the emerging tools and rituals of the marketing universe
e4m Staff Nov 12, 2025 9:45 AM
At e4m Confluence 2025, the Madison World Chairman called for industry reinvention, urging agencies to move beyond traditional models and embrace creative integration
e4m Staff Nov 12, 2025 9:39 AM
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
NATIVE CONTENT Nov 12, 2025 9:36 AM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
The Channel Factory’s Media Misalignment Report 2025 warns that the growing use of AI-generated content is exacerbating inefficiency
Sunidhi Vijay Nov 12, 2025 9:32 AM
From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith will remain divided unless TV matches digital’s speed & accountability
Aditi Gupta Nov 12, 2025 9:06 AM
Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots
Anuja Jain Nov 12, 2025 8:49 AM
At e4m Confluence 2025, Shashi Sinha, Executive Chairman of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 8:27 AM
WPP has asked McKinsey & Company to help examine its service model, client delivery mechanisms and operational efficiency across markets
e4m Staff Nov 12, 2025 8:02 AM
At e4m Confluence 2025, Kartik Mehta calls for a conscious media ecosystem that balances growth with digital wellness
e4m Staff Nov 12, 2025 7:52 AM
At e4m Confluence 2025, Teads India MD Tarun Ummat champions a unified data and attention-led omnichannel model to repair the cracks in India’s splintered media ecosystem
e4m Staff Nov 12, 2025 7:39 AM