Robert Bensoussan named Chairman of Oriflame Holding and Oriflame Investment Holding PLC

Oriflame, the Swedish beauty and wellbeing company, has announced the appointment of Robert Bensoussan as Chairman of Oriflame Holding Limited and Oriflame Investment Holding PLC, effective after the completion of the company’s recapitalisation process later this year.

Robert Bensoussan is widely recognised for his experience in building and transforming premium global brands. He previously served as CEO of Jimmy Choo, where he led the brand’s international growth, and as Chairman of Feelunique.com, overseeing its successful acquisition by Sephora. He has also held board roles at Interparfums and Lululemon, among others.

Alexander af Jochnick will continue to serve on the Board and remain actively involved in guiding the company’s strategy. Commenting on the appointment, he said, “I’m pleased to welcome Robert as Chairman during this defining phase for Oriflame. With the recapitalisation agreement in place, our focus now shifts to driving operational excellence and supporting our network of Beauty Entrepreneurs. The af Jochnick family remains fully dedicated to Oriflame’s mission, and I look forward to working closely with Robert and the Board to shape the company’s next chapter.”

Sharing his thoughts, Robert Bensoussan said, “It’s an honour to join Oriflame at a time when the business is laying the foundation for a sustainable future. The continued support from the af Jochnick family and long-term investors provides a strong base for growth. This will allow us to enhance our focus on product innovation and invest further in our Beauty Entrepreneur community, which remains central to Oriflame’s success.”

Anna Malmhake, CEO of Oriflame, added, “This marks a new beginning for Oriflame. With the recapitalisation complete and a stronger balance sheet, we can accelerate our transformation and growth plans. I’m confident that with Robert’s expertise and the Board’s guidance, we’ll continue to innovate and help our Beauty Entrepreneurs reach new heights.”

Looking ahead, Oriflame remains deeply committed to empowering individuals across India, particularly in Tier 2 and Tier 3 cities, by promoting entrepreneurship and sustainable beauty solutions.