Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust

Kanchan Srivastava May 26, 2026 8:52 AM

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets

e4m Staff Apr 21, 2026 4:46 PM

The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting

Sunidhi Vijay Jan 9, 2026 9:05 AM

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads

Sunidhi Vijay Dec 29, 2025 9:05 AM

Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year

e4m Staff Nov 12, 2025 12:50 PM

The campaign is conceptualised and executed by The Ridikulus

e4m Staff Oct 1, 2025 12:44 PM

From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z 

Pooja Yadav Sep 29, 2025 8:50 AM

From aspirational promises to ingredient-driven narratives, Indian beauty brands are rewriting the rules of creative communication by putting science at the centre of storytelling

Aryendra Khan Sep 22, 2025 8:31 AM

Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy

Ananya Patil Sep 3, 2025 12:22 PM

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a time

Soumya Gawri Aug 18, 2025 9:12 AM

According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain

e4m Staff Sep 17, 2024 8:45 AM

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Nilanjana Basu Sep 29, 2023 8:40 AM