Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM


The campaign uses an AR filter to help women seize the day and flaunt colours they love!

exchange4media Staff Jul 28, 2020 3:24 PM


With this, the brand is solidifying its commitment to supporting happy and healthy families

exchange4media Staff Jun 25, 2020 12:00 AM


Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset

exchange4media Staff Jun 7, 2020 12:00 AM

Oriflame Mother's Day?blur=25

As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones

exchange4media Staff May 12, 2020 1:53 PM


Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together

exchange4media Staff Apr 18, 2020 12:08 PM


ChillOut: The VP & Head (South Asia) and MD, Oriflame, loves beach vacations, and Bali, Sri Lanka, Maldives are his favourite destinations

exchange4media Staff Aug 3, 2019 8:05 AM


Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way

Dolly Mahayan Jun 6, 2019 8:06 AM


VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff Oct 25, 2018 1:57 PM


Naveen Anand speaks to exchange4media on why Oriflame has not adopted an e-commerce model yet despite their competitors investing heavily in it

Dolly Mahayan Apr 17, 2018 8:56 AM


Aims to leverage marketing veteran Naveen Anand’s extensive expertise in the cosmetics industry to guide Oriflame’s long-term vision

exchange4media Staff Sep 21, 2017 4:06 PM

Pitch Exclusive: Sharmili Rajput’s formula for connecting well with Indian women?blur=25

The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent share of this industry. Sharmili Rajput, Marketing Director, Oriflame India speaks about how this was achieved while connecting better with Indian women.

exchange4media Staff Oct 14, 2011 10:10 AM