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Published: May 4, 2026 12:02 PM | 2 min read
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- Oriflame has appointed Orkun Gül as Chief Commercial Officer (CCO), who will lead the company's commercial strategy globally.
- Gül has over 20 years of experience in FMCG, direct selling, and network marketing, with previous senior roles at Procter & Gamble and Avon.
- He has worked across various regions including Europe, the Middle East, Africa, and APAC, and has been involved in the direct selling industry as President of the Turkey Direct Selling Association.
- Gül expressed enthusiasm for his new role, emphasizing the importance of entrepreneurship and consumer relationships, while Edyta Kurek highlighted his capability to drive growth in key markets like India.
Oriflame has appointed Orkun Gül as Chief Commercial Officer (CCO). In this role, Orkun will join Oriflame’s Global Leadership Team and lead the company’s commercial strategy across international markets.
Orkun brings over two decades of experience across FMCG, direct selling, and network marketing. He has held senior roles at Procter & Gamble and spent more than a decade in leadership positions at Avon.
Across his career, he has worked across markets in Europe, the Middle East, Africa and APAC. Alongside his corporate roles, he has also supported the direct selling industry, including serving as President of the Turkey Direct Selling Association.
Commenting on his appointment, Orkun Gül said, “Oriflame has built a distinctive global community rooted in entrepreneurship, quality products, and direct relationships with consumers. I am excited to join the organisation at this important phase and look forward to working closely with our markets and Beauty Entrepreneurs to accelerate commercial growth, strengthen our network, and unlock new opportunities across regions.”
Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, said, “We are pleased to welcome Orkun to Oriflame’s Global Leadership Team. His extensive experience across the social selling ecosystem, and his proven ability to build disciplined, people-first commercial organisations at scale, position him strongly to lead our next phase of growth. As we continue to evolve our social selling model, markets like India remain key growth drivers for Oriflame, and Orkun’s leadership will further strengthen our commitment to empowering our entrepreneur community and expanding our reach across the country.”
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