Date-wise News

Z?blur=25

Zee5 registers over 190 minutes of average per viewer engagement for the live matches over 4 days, including the inaugural

e4m Staff 11 hours ago

Jeff Thomas?blur=25

Jeff Thomas departs after a 2.5-year stint as VP - Strategy

e4m Staff 11 hours ago

Reshmi Rema?blur=25

Prior to this, Reshmi Rema was with Canon India as Assistant Manager - Corporate Communications

e4m Desk 11 hours ago

Prabhu Chawla?blur=25

Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics

Prabhu Chawla 12 hours ago

Roku?blur=25

The combined company will have one of the largest streaming businesses in the U.S., Including Tubi and The Roku Channel

e4m Staff 12 hours ago

Cannes Lions 2026?blur=25

Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.

Brij Pahwa 12 hours ago

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Desk 12 hours ago

Maneesha Khanna Leaves PepsiCo After 13 Successful Years?blur=25

Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company

e4m Staff 13 hours ago

Archana Balaji Promoted to Director of Business Partner Operations at Target?blur=25

Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations

e4m Desk 13 hours ago

Dibang, Dibang Official'?blur=25

Senior journalist Dibang has launched his official YouTube channel, 'Dibang Official'

e4m Staff 13 hours ago

Advertisers Eye Women's T20 World Cup Amid Growing Interest?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan 13 hours ago

Sambit Mohanty Takes on Role as Group CCO at Yaap?blur=25

The appointment comes in the wake of his departure from McCann

Neeta Nair 14 hours ago

hiveminds?blur=25

The mandate will be managed by HiveMinds Mumbai team

e4m Staff 15 hours ago

Kartik Mehta Warns of 'AI Slop' Eroding Brand Trust at CMO Summit?blur=25

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff 15 hours ago

500 Mn+ daily views: What India's latest microdrama shows say about binge economy?blur=25

ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands

e4m Staff 15 hours ago

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff 15 hours ago

YouGov Indian Cricket Fandom Report 2026: Cricket, fandom and brand influence?blur=25

New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport

NATIVE CONTENT 15 hours ago

Steven Carvalho Takes the Helm as Managing Director at Accenture Song?blur=25

Steven Carvalho has been associated with Accenture for over 9 years

e4m Desk 15 hours ago

WPP Media Malaysia Welcomes Vanitha Selva as New VP of Clients?blur=25

Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years

e4m Desk 16 hours ago

Publicis restores The Trade Desk recommendation after resolving ad-tech fee dispute?blur=25

Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny

e4m Staff 16 hours ago

Mayura Nayak Highlights Shift in Advertising Focus at CTV Conference?blur=25

At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement

e4m Staff 16 hours ago

rajat?blur=25

The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics

e4m Staff 17 hours ago

News18 India Unveils New Primetime Line-Up with Top Anchors?blur=25

Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up

e4m Staff 17 hours ago

Rajat Sharma | Sushant Sinha?blur=25

Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles

e4m Staff 17 hours ago

Deba Ghoshal Joins Bosch Home Comfort India as Business Advisor?blur=25

Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025

e4m Staff 18 hours ago

Z?blur=25

Company clocks robust gains across its linear portfolio on the back of its omni-channel content strategy

e4m Staff 18 hours ago

Soumya Acharya Joins Infomo Digital as Chief Growth Officer?blur=25

Prior to joining Infomo Digital, Acharya served as Head – Strategy & Alliances at Zee Media

e4m Staff 18 hours ago

e4m Connected TV Conference 2026?blur=25

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff 19 hours ago

FIFA World Cup 2026?blur=25

The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19

e4m Staff 19 hours ago

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Liyaquat will also take on the role of Vice President - Special Projects

e4m Staff 19 hours ago

IKEA?blur=25

According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years

e4m Staff 20 hours ago

Prateek Teotia Takes Charge as Interim Managing Director at foodpanda?blur=25

Prateek Teotia has been associated with foodpanda for over four years

e4m Staff 20 hours ago

TVS?blur=25

People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline

Imran Fazal 21 hours ago

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David 21 hours ago

Palki Sharma Launches India Global Review to Amplify Indian Voices?blur=25

Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more

Ruhail Amin 21 hours ago

CSR?blur=25

Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes

Sunidhi Vijay 21 hours ago

Food Influencer?blur=25

Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement

Shalinee Mishra 21 hours ago

Self-Serve Advertising: Empowering Brands to Take Control?blur=25

Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players

Anuja Jain 21 hours ago

Anuj Agarwal Returns to Coloplast India as Marketing Head?blur=25

Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants

e4m Desk 22 hours ago

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan 22 hours ago

MrBeast | YouTube CEO Neal Mohan?blur=25

MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy

e4m Staff 22 hours ago