Date-wise News
Zee5 registers over 190 minutes of average per viewer engagement for the live matches over 4 days, including the inaugural
Prior to this, Reshmi Rema was with Canon India as Assistant Manager - Corporate Communications
Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics
The combined company will have one of the largest streaming businesses in the U.S., Including Tubi and The Roku Channel
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company
Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations
Senior journalist Dibang has launched his official YouTube channel, 'Dibang Official'
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan 13 hours ago
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics
Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up
Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles
Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025
Company clocks robust gains across its linear portfolio on the back of its omni-channel content strategy
Prior to joining Infomo Digital, Acharya served as Head – Strategy & Alliances at Zee Media
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan 22 hours ago
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy