Date-wise News
Kumaran brings over two decades of strategic leadership in technology, operations, and business transformation
e4m Staff Sep 15, 2025 7:29 PM
The expo was inaugurated by John Alukkas, Managing Director, Jos Alukkas
e4m Staff Sep 15, 2025 7:17 PM
The campaign highlights the tourism potential of the colourful season and its growing significance for the travel industry
e4m Staff Sep 15, 2025 5:48 PM
Shruti Mishra talked about her entrepreneurial journey, key industry shifts, lessons learned, the qualities women leaders need to thrive, and more
e4m Staff Sep 15, 2025 5:37 PM
The 42-year-old Skydance chief is reportedly working on an offer for Warner Bros Discovery, supported by his father, Oracle co-founder Larry Ellison
e4m Staff Sep 15, 2025 5:27 PM
Through this collaboration the group will expand its ability to engage with diverse audiences and drive growth at scale
e4m Staff Sep 15, 2025 5:05 PM
Prior to this elevation, V Easwaran served as Protean’s Group Head of Business Operations
e4m Staff Sep 15, 2025 4:55 PM
Amitesh Rao elected Vice President, Punitha Arumugam – Secretary, Sonia Huria– Jt. Secretary and Pradeep Dwivedi - Treasurer
e4m Staff Sep 15, 2025 4:51 PM
This campaign highlights the sensory intelligence of engineers who keep every flight safe and seamless
e4m Staff Sep 15, 2025 4:38 PM
InKhabar’s original shows are opening up unparalleled opportunities for advertisers
e4m Staff Sep 15, 2025 4:15 PM
The partnership will unfold through a series of integrated campaigns spanning television, print, digital platforms, and on-ground activations
e4m Staff Sep 15, 2025 4:06 PM
The ‘Business Badhega, Smooth Chalega’ campaign introduces the OPPO F31 Series
e4m Staff Sep 15, 2025 3:45 PM
She joined Ketchum in 2015 as Partner and Deputy CEO and moved on after a 14-year long stint
e4m Staff Sep 15, 2025 3:19 PM
Zoher Kapuswala has taken charge of Ferrero India’s entire portfolio — Kinder, Ferrero Rocher, Tic Tac, and Nutella
e4m Staff Sep 15, 2025 3:09 PM
The special issue explores Bihar’s evolution from identity politics to business-first governance, while GST 2.0 introduces tax reliefs and structural reforms to boost competitiveness
e4m Staff Sep 15, 2025 2:45 PM
At the third edition of the summit on September 24, the panellist will share insights on the topic ‘The BFSI Advertising Playbook: Navigating Media Choices for Maximum Impact’
In the interim, Manish Guptaa will also continue to lead the Digital & Technology mandate until a new leader is announced
e4m Staff Sep 15, 2025 1:31 PM
For the launch, Mondelez India will roll out a 360-degree campaign on television, digital media and with influencer collaborations
e4m Staff Sep 15, 2025 1:16 PM
Prior to this, Rob Frost was with EssenceMediacom as National Head of Strategy
The filmmaker has alleged that several websites and social media pages were misusing his name and images to raise funds
e4m Staff Sep 15, 2025 12:37 PM
In his new role, Sushant Mishra will be driving the Growth Cluster for the north region
e4m Desk Sep 15, 2025 12:37 PM
The commercial reinforces Lux Cozi HEATEK’s commitment to delivering quality, performance, and style for every household in India
e4m Staff Sep 15, 2025 12:36 PM
In a recent podcast, Aamir Khan has said that he is not against OTT but seeks longer theatrical window
e4m Staff Sep 15, 2025 12:31 PM
TrueVisions NOW partners with Deepak Dhar’s CreAsia Studio to launch ‘Race to Space Thailand’
e4m Staff Sep 15, 2025 12:30 PM
Prior to this, Pradeep Saluja was with HiveMinds as Chief Operating Officer
e4m Desk Sep 15, 2025 12:25 PM
This campaign has been conceptualised and executed by Dentsu Creative Webchutney
e4m Staff Sep 15, 2025 12:18 PM
In a masterclass by C. Sukumaran, Director of Consumer Systems Products and Imaging Communication Products at Canon, we learn about the brand’s pricing strategy, evolution in marketing and more
e4m Staff Sep 15, 2025 11:30 AM
The collaboration reflects Lakme’s strategy to connect with the GenZ
e4m Staff Sep 15, 2025 11:12 AM
The scrutiny intensifies on ad auctions, pricing transparency, and disclosure in digital advertising
e4m Staff Sep 15, 2025 11:06 AM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM
In FY25, e-commerce giant reported Rs 6,317 crore ad revenue, contributing 31% to total revenue, according to its financial report
Kanchan Srivastava Sep 15, 2025 9:11 AM
Culver Max Entertainment (Sony Pictures Networks India) has sought a thorough audit of the DTH player’s subscribers
e4m Staff Sep 15, 2025 9:03 AM
A sizeable chunk of the ad spends is believed to be directed at seasonal campaigns designed around periods such as March’s tax-saving rush or the September–December festive cycle
Sunidhi Vijay Sep 15, 2025 8:48 AM
Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback
Taniya Pandey Sep 15, 2025 8:43 AM
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
India-Pakistan cricket matches spark excitement both on and off the field, inspiring some of the most iconic advertising campaigns over the years
Soumya Gawri Sep 15, 2025 8:16 AM
The attack led to the deletion of over 2 lakh videos from its archives and disrupting its YouTube live feed
e4m Staff Sep 15, 2025 7:37 AM