Authors

Taniya Pandey

Chief Marketing Officer of VLCC na na

Chief Marketing Officer of VLCC

What I talk about when I talk advocacy: Marketing funnel in beauty & advocacy rewrought

Taniya Pandey, Chief Marketing Officer of VLCC?blur=25

Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback

Taniya Pandey Sep 15, 2025 8:43 AM

What I talk about when I talk advocacy: Marketing funnel in beauty & Advocacy Rewrought

Taniya Pandey, Chief Marketing Officer of VLCC?blur=25

Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, writes that in beauty and wellness, real brand advocacy comes from belief, not referrals

Taniya Pandey Aug 22, 2025 9:13 AM