Ferrero India expands Zoher Kapuswala’s marketing leadership

Ferrero India Private Limited, part of Ferrero Group, has expanded Zoher Kapuswala’s leadership remit to cover marketing for the entire brand portfolio in India.

Effective 1st September 2025, Zoher, in his role as Marketing Head, Ferrero India Subcontinent, leads marketing for Ferrero’s entire portfolio—Ferrero Rocher, Nutella, Tic Tac, and Kinder. This marks a new chapter for Ferrero India as the Ferrero Group moves towards a refined global marketing structure designed to enable stronger collaboration and a more integrated brand approach. This new structure reflects Ferrero’s commitment to building a unified approach to brand communications, digital innovation, and consumer engagement, while continuing to respect the unique identity and strengths of each brand within the portfolio.

A seasoned marketer with over 23 years of experience, Zoher has played a pivotal role in shaping Ferrero India’s growth. He revitalised Tic Tac and Ferrero Rocher Moments with product innovations and new flavours, locally relevant packaging, and high-visibility activations. He further accelerated growth for Ferrero Rocher, Tic Tac and Nutella through influencer-led campaigns, strategic portfolio extensions, and immersive retail experiences.

Speaking on his expanded mandate, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said: “The new marketing structure is an opportunity to shape Ferrero’s next phase of growth in India. Our focus will be to strengthen consumer connections through innovation, relevance, and memorable brand experiences.”

Before joining Ferrero, Zoher held senior leadership positions at Nestlé, managing categories such as spices, culinary pastes, and meal embellishments, and at Modenik Lifestyles, where he led the hosiery and casual wear portfolio. His track record demonstrates agility in fragmented markets and consistent success in building brands from the ground up.