Kusha Kapila features in campaign for Tyaani Jewellery

Tyaani Jewellery by Karan Johar has announced its new campaign ‘Forces of Tyaani’, featuring digital creator, actor, and cultural icon Kusha Kapila as brand ambassador. This marks another bold chapter for the brand as it continues to champion a modern, inclusive vision of adornment that resonates across generations. With Kusha Kapila’s unique voice, equal parts wit, authenticity, and charm, Tyaani reinforces its belief that jewellery is more than an accessory; it is an extension of self-expression.

By bringing Kusha Kapila into its fold, the brand is signalling a focused effort to connect with a younger demographic. With this collaboration, Tyaani Jewellery is electrifying the marketing landscape with a groundbreaking campaign that blends high fashion with relatable storytelling, stated a press release.

Through this film, Tyaani Jewellery underscores its ethos of self-expression with edge. While the brand has long been celebrated for empowering women with versatile collections such as bridal sets, red-carpet statements, and everyday heirlooms, the campaign with Kusha Kapila reframes jewellery as a personal statement, bold and unapologetic, yet effortlessly wearable.

In the film, Kusha Kapila revisits her first love, performance and theatre, reminding audiences that while life, people, and even algorithms may change, the power of showing up authentically never goes out of style. With her signature candour and confidence, she embodies the spirit of Tyaani: playful, powerful, and deeply personal.

Styled in a long necklace, choker, long earrings, bangles, and rings from Tyaani’s collection, Kusha showcases the versatility of the brand’s creations. Each piece is crafted in 18kt yellow gold with an open setting, featuring natural uncut and cut diamonds, carved emeralds, cabochon emeralds, and freshwater pearls, an exquisite blend of tradition and contemporary artistry.

Karan Johar, Founder, Tyaani Jewellery, said, “Jewellery is about energy, personality, and spirit. It should reflect who you are, not who the world wants you to be. With Kusha, we are celebrating that authenticity. She brings her full self, witty, bold, real, and makes jewellery an effortless part of her story. That’s exactly what Tyaani stands for: self-expression with sparkle.”