tyaani-jewellery
Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling
Aryendra Khan and Soumya Gawri Sep 27, 2025 9:27 AM
‘Forces of Tyaani’, featuring actor Lakshya, continues to spotlight the brand’s narrative for men’s fine jewellery
e4m Staff Sep 26, 2025 1:50 PM
By bringing Kusha Kapila into its fold, the brand is signalling a focused effort to connect with a younger demographic, the company said
e4m Staff Sep 13, 2025 9:40 AM