House of Lakmē ropes in Aneet Padda as ambassador
The collaboration reflects Lakme’s strategy to connect with the GenZ
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Published: Sep 15, 2025 11:12 AM | 1 min read
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The House of Lakmē has onboarded Aneet Padda as its new face. With this collaboration, Lakmē opens its next chapter by speaking directly to Gen Z, a generation redefining beauty through natural radiance, skinified formulas, and self-expression over perfection.
Speaking about the association, Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
Expressing her excitement, Aneet Padda said: “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently."
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