genz
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja Jain Jan 13, 2026 9:16 AM
Snapchat highlights two key monetisation paths for creators: on-platform revenue sharing and off-platform brand partnerships, though access remains limited for many
e4m Staff Sep 30, 2025 9:19 AM
The collaboration reflects Lakme’s strategy to connect with the GenZ
e4m Staff Sep 15, 2025 11:12 AM
In recent financial reports, market leaders like Aditya Birla Fashion, Arvind Fashions, Shoppers Stop, have mentioned Gen-Z influence, social commerce, digitisation, personalisation & sustainability
Chehneet Kaur Sep 12, 2025 9:12 AM
According to Flipkart, this acquisition offers the company a chance to gain trend insights and create content for commerce opportunities
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Shalinee Mishra Jul 11, 2025 8:36 AM
Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say experts
Shantanu David Jun 27, 2025 9:13 AM
From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move
Sunidhi Vijay May 28, 2025 8:47 AM
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator Connect’ initiative
Shalinee Mishra Mar 26, 2025 1:39 PM
The exec will be paid Rs 10 lakh for an entire year to lead the brand’s eSports vision, and actively engage with India’s top eSports gamers
e4m Staff Mar 21, 2025 1:54 PM
Sunder Balasubramanian, CMO, Myntra, spoke at e4m RetailEX Conference 2025 on the spending power of Gen Z, their influence extending beyond personal shopping habits and more
e4m Staff Mar 20, 2025 1:17 PM
As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones & desktops. Marketers must take cognizance, say experts
Kanchan Srivastava Mar 10, 2025 9:00 AM
Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes influencer partnerships crucial for brands to stay relevant
Shalinee Mishra Oct 30, 2024 9:17 AM
Marketers have long had a fixation on younger demographics, but the reality is that Baby Boomers are a powerhouse of untapped potential due to rising digital adoption & spending power, say experts
Kanchan Srivastava Oct 15, 2024 9:14 AM
The report, titled Gen Z Horizons: Aspirations and Engagements, provides insights into the dynamic nature of this generation and how brands can tailor their strategies to resonate with GenZs
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The new campaign features three short video films highlighting the importance of guidance from professional astrology
In a new digital film, KFC shows how GenZ fans enjoy KFC Rolls in the most unexpected places
e4m Staff Jul 23, 2024 12:55 PM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Payal Gwalani Jun 5, 2024 2:59 PM
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
e4m Staff Mar 20, 2024 9:30 AM
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Kanchan Srivastava Mar 4, 2024 9:11 AM
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
Ritika Upmanyu Feb 7, 2024 3:15 PM
In the latest campaign, Sara Ali Khan inspires girls to embrace periods fearlessly
e4m Staff Jan 22, 2024 5:41 PM
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Tanzila Shaikh May 5, 2023 8:51 AM
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss ways to approach the GenZ mindset
exchange4media Staff Apr 4, 2023 9:10 AM
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Tanzila Shaikh Mar 29, 2023 9:18 AM
With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands must listen to them or fail
Shantanu David Mar 13, 2023 8:15 AM
In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ
exchange4media Staff Feb 28, 2023 8:11 AM
The series centred on GenZ will feature conversations between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team
exchange4media Staff Feb 21, 2023 8:46 AM
Given the trust it enjoys with its listeners, Spotify notes why the platform is perfect for brands and marketers to reach out to the elusive omnishopper
exchange4media Staff Oct 5, 2021 4:12 PM
How brands should adapt their proposition to cater to the evolving consumer landscape
exchange4media Staff Jul 10, 2021 10:11 AM
Xavier Prabhu, Founder & Managing Director, PRHUB Integrated Marketing Communication talks about the role of integrated marketing for Indian brands, future of PR and media relations for GenZ & more
exchange4media Staff Feb 4, 2020 4:52 PM