Date-wise News
Before this move, Varun Anchan served as Executive Creative Director at MullenLowe Lintas Group
Vikas Somani served as Head – Strategy, M&A, and Investor Relations at Zee Entertainment Enterprises Ltd
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
Before this promotion, Sachin Malhotra served as General Manager at Marriott Kochi Hotel
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
Apoorva Singh served as Senior Manager (Category) at JSW One Platforms Ltd
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
Nikita Rawat brings over a decade of experience across organisations such as Jabong, Grofers, and the Dubai Land Department
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself
Ganapathy Viswanathan Apr 9, 2026 2:44 PM
On a day the advertising fraternity calls his own, the industry pauses to remember the legend who would have turned 71 today
The shift reflects a broader evolution in how brands are using social platforms, not just for reach but as full-funnel commerce engines powered by creators, short-form video, and AI-led discovery
Shalinee Mishra Apr 9, 2026 2:19 PM
Most recently, Prasad served as Chief Technology Officer & Head of Product and AI at Verve Group Inc
e4m Staff Apr 9, 2026 12:56 PM
Vineeth Jayendranath elevated to Vice President, Marketing Head – Mumbai
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
Media reports state that a significant portion of these reductions is likely to come from the company’s marketing division
e4m Staff Apr 9, 2026 12:15 PM
The media rights rate has been reduced from $100 million to $35 million
e4m Staff Apr 9, 2026 12:02 PM
According to an advisory issued by the MIB, the financial bid opening is scheduled for April 8, 2026
e4m Staff Apr 9, 2026 11:41 AM
Tarun Sinha is a digital business leader with over 20 years of experience
e4m Staff Apr 9, 2026 11:22 AM
Veritas Reputation will lead strategic communications for Bandhan Group
e4m Staff Apr 9, 2026 10:57 AM
Dinesh Kumar Srinivasan Srinivasan has previously held leadership roles at Britannia, GSK Consumer Healthcare, Microsoft among others
e4m Staff Apr 9, 2026 10:48 AM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM
D'Souza was earlier the Senior Manager Media Group - Marketing & Operations (Digital + Brand + Communications + Product)
e4m Staff Apr 9, 2026 10:03 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Aryendra Khan Apr 9, 2026 9:43 AM
Philips’ Marci El-Deiry, VP Global BU Leader, Mother & Child Care, & Vidyut Kaul-Head of Personal Health for the Growth Region, explore how the brand is navigating India’s evolving parenting landscape
Chehneet Kaur Apr 9, 2026 9:33 AM
Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’
Khushboo Mattoo Apr 9, 2026 9:18 AM
Ameya Velankar previously served as Head of Marketing India & South Asia at Uber
Industry observers note that occasions are no longer just festivals or seasons; they now include frequent, personalised moments, helping brands engage consumers and boost purchases
Sunidhi Vijay Apr 9, 2026 8:45 AM
Additionally, Publicis will become Microsoft’s global media agency of record
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
Sajja Praveen Chowdary currently leads the ‘Policybazaar for Business’, the Corporate/SME Insurance & Reinsurance arm of Policybazaar