Date-wise News
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan 17 hours ago
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
Industry leaders from Air India Express, TCS, JSW, Policybazaar and HDFC Life join the jury as the fourth edition heads to Mumbai on 18 June
The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps
SPNI disconnected its television channels from the cable operators after the parties failed to conclude fresh distribution agreements under the broadcaster's latest RIO
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer
David has over two decades of experience across events, exhibitions and media businesses
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The government has said the restriction is aimed at preventing cheating networks
The move reflects the growing importance of creator-led marketing in major global sporting events
Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
