Date-wise News
First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM
NATIVE CONTENT Jul 30, 2026 6:09 PM
Prior to joining McDonald's, she was with LIV Golf as EVP, Head of Strategy and Performance
The company also announced the appointment of Regan Warner as Executive Creative Director
The industry experts will share key insights on the theme ‘Driving Advertising Effectiveness Through Context, Creativity and AI’
The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year
e4m Staff Jul 30, 2026 4:37 PM
Prior to the promotion, he served as Head - Supply & Platform Partnerships
e4m Staff Jul 30, 2026 2:31 PM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
e4m Staff Jul 30, 2026 1:41 PM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
PR Professionals will lead the company's corp comm strategy, strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality
e4m Staff Jul 30, 2026 11:58 AM
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
e4m Desk Jul 30, 2026 11:57 AM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Revenue rose 10.6% and profit grew 15.3% as rural demand stayed resilient and quick commerce continued to support urban consumption
e4m Staff Jul 30, 2026 9:23 AM
From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase differentiation in an increasingly crowded market
Anuja Jain Jul 30, 2026 8:59 AM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
Former Ogilvy Philippines chief to steer regional growth in AI-led discovery and content strategy
e4m Staff Jul 30, 2026 8:46 AM
The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations
Sunidhi Vijay Jul 30, 2026 8:30 AM
e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order
Imran Fazal Jul 30, 2026 8:05 AM
Ruder Finn’s Brand Experience practice to lead integrated brand, corporate and reputation communications as Wendy’s enters its next phase of growth
e4m Staff Jul 30, 2026 8:00 AM
Speaking at Meta's Q2 earnings call, Mark Zuckerberg detailed how AI is reshaping Meta's products and business, calling the opportunity ahead massive
e4m Staff Jul 30, 2026 7:53 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM