e4m-MediaKart roundtable to explore AI, creativity & context in advertising on July 31

The industry experts will share key insights on the theme ‘Driving Advertising Effectiveness Through Context, Creativity and AI’

by e4m Desk
Published: Jul 30, 2026 5:06 PM | 1 min read

The exchange4media Group, in collaboration with MediaKart, will host a roundtable on July 31 in Gurugram, focusing on advertising effectiveness in the changing media landscape.
The event's theme is "Driving Advertising Effectiveness Through Context, Creativity and AI," featuring discussions on growth strategies and insights from industry leaders.
Topics will include leveraging contextual relevance, creativity, and AI for improved audience engagement, campaign performance, and media planning.
The roundtable will provide networking opportunities for senior marketers, brand leaders, agency professionals, and technology experts.

The exchange4media Group, in association with MediaKart, is all set to host a custom roundtable on Friday, July 31, in Gurugram. The gathering is set to bring together industry leaders, marketers and media experts to discuss strategies for improving advertising effectiveness in the evolving media landscape. Driving the theme ‘Driving Advertising Effectiveness Through Context, Creativity and AI’, the speakers will share key insights on a wide range of topics, focusing on growth strategies to enhance advertising effectiveness.

The advertising ecosystem is undergoing a significant transformation, driven by changing consumer behaviour, fragmented media consumption and advancements in artificial intelligence. To navigate these challenges, the speakers at the roundtable will explore how brands can leverage contextual relevance to engage audiences, use creativity to break through clutter and harness AI to optimize planning, personalization, content generation and improve campaign performance.

The senior leaders will also share insights on media planning, audience targeting, campaign optimisation, measurement and best practices to drive stronger business outcomes through effective advertising.

Here's our line-up of speakers:

The roundtable will also offer valuable networking opportunities, bringing together senior marketers, brand leaders, agency professionals and technology experts under one roof.