Date-wise News

Aruna Shankaranarayanan?blur=25

Prior to this, Aruna Shankaranarayanan was with Intel Corporation as Media and Marketing Innovation Lead

e4m Desk Apr 28, 2025 6:36 PM

WWF, OOH?blur=25

The World Wildlife Fund’s ‘Prescription for Nature’ creative receives 5-Star Rating 

e4m Staff Apr 28, 2025 6:30 PM

CARS24, Team-BHP?blur=25

As part of this move, CARS24 will work with Team-BHP to improve platform capabilities, enhance the user experience and bring in new features

e4m Staff Apr 28, 2025 6:01 PM

Atul Handa?blur=25

Prior to this, Atul Handa was with Myntra Fashion as Senior Director

e4m Desk Apr 28, 2025 6:00 PM

82.5 Communications India, Tata Consumer Products?blur=25

The mandate has been awarded for Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water 

e4m Staff Apr 28, 2025 5:03 PM

Chandy?blur=25

Chandy has played a pivotal role in expanding the Malayala Manorama Group’s reach across multiple platforms

e4m Staff Apr 28, 2025 4:32 PM

Jigyasi?blur=25

With this induction he joins an elite circle of global leaders and innovators

e4m Staff Apr 28, 2025 4:16 PM

Dheeraj Sinha?blur=25

Dheeraj Sinha, Group CEO, FCB India and South Asia, talks about why he is not pressurizing his agency to win at the festival even as they are sending a host of entries

Neeta Nair Apr 28, 2025 3:58 PM

Sunil Kumaran?blur=25

In conversation with e4m, Sunil Kumaran, COO, BIG FM, spoke about the radio channel’s evolving strategies to drive audience engagement, its latest digital initiatives, and more

NATIVE CONTENT Apr 28, 2025 3:39 PM

Avijit Dhar - VP Marketing at Star Plus?blur=25

Dhar was earlier Head of Marketing & Content Strategy for Colors Bangla Cluster

e4m Staff Apr 28, 2025 3:21 PM

Sawant?blur=25

With over three decades of frontline reporting, Sawant has chronicled some of India’s most defining moments

e4m Staff Apr 28, 2025 3:18 PM

Admatazz?blur=25

As part of the mandate, Admatazz will handle social media platforms, influencer marketing, performance marketing and campaign management

e4m Staff Apr 28, 2025 2:56 PM

Gunjan Soni takes charge at YouTube India?blur=25

YouTube's new Country Managing Director Gunjan Soni has a rich tapestry of experience in India's e-comm and media sectors

e4m Staff Apr 28, 2025 2:17 PM

third-party cookie?blur=25

The tech giant had earlier announced plans to phase out third-party cookies by 2022

Brij Pahwa Apr 28, 2025 2:11 PM

Gayatri Nair Lobo?blur=25

Her past roles include stints as CEO of both A.T.E. Chandra Foundation and India School Leadership Institute, alongside senior leadership positions at Teach For India and Dalberg Advisors

e4m Staff Apr 28, 2025 2:03 PM

GAIL?blur=25

The ‘waah kya energy hai’ campaign spotlights the adoption of CNG and PNG in India’s clean energy journey

e4m Staff Apr 28, 2025 1:33 PM

Gunjan Soni appointed Country Managing Director YouTube India?blur=25

Soni joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore

e4m Staff Apr 28, 2025 1:10 PM

Harshad Wadivkar?blur=25

In the past, he has worked with Adscholars, Xapads Media and Mediascope

e4m Staff Apr 28, 2025 1:06 PM

asci?blur=25

The updated guidelines draw a distinction between generic promotions and the promotion of technical aspects of a product and service

e4m Staff Apr 28, 2025 1:04 PM

Neutrogena campaign featuring Shraddha Kapoor?blur=25

The campaign is conceptualised by BBDO India and DDB Mudra Group

e4m Staff Apr 28, 2025 12:17 PM

Tiger Shroff campaign?blur=25

The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films starring the actor

e4m Staff Apr 28, 2025 12:11 PM

Climaty?blur=25

This platform will help brands track, reduce & offset emissions across all media

e4m Staff Apr 28, 2025 12:04 PM

Dr Govind Singh?blur=25

Dr Govind Singh has been a journalist for more than 30 years, and his journey from the world of journalism to teaching is truly inspiring

e4m Staff Apr 28, 2025 11:32 AM

Eugene Lee?blur=25

Prior to this, Eugene Lee was with McDonald's as International Chief Marketing Officer

e4m Desk Apr 28, 2025 11:15 AM

Rediffusion?blur=25

Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for authenticity, quality, and cultural rootedness

e4m Staff Apr 28, 2025 10:56 AM

Jonnie Cahill?blur=25

Prior to this, Jonnie Cahill was with The Heineken Company as Chief Marketing Officer, USA

e4m Desk Apr 28, 2025 10:45 AM

BrandO & IndusOriginals launch?blur=25

The collaboration is aimed at delivering high-impact storytelling that resonates globally

e4m Staff Apr 28, 2025 10:21 AM

rahul kanwal?blur=25

Set to join NDTV as the CEO and Editor-in-Chief, Kanwal carries with him over 25 years of formidable experience in broadcast journalism

e4m Staff Apr 28, 2025 9:58 AM

Abhilash Madabhushi?blur=25

In this edition of TechTalk, Abhilash Madabhushi, Founder of Consuma AI, reflects on his entrepreneurial journey, seismic shifts in consumer landscape and the steady relevance of market research

Shantanu David Apr 28, 2025 9:22 AM

Brook Bond?blur=25

The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy

e4m Staff Apr 28, 2025 9:19 AM

Daypart Marketing?blur=25

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications

Sunidhi Vijay Apr 28, 2025 9:17 AM

freedish?blur=25

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build a sustainable revenue model

Aditi Gupta Apr 28, 2025 9:07 AM

Sandip Basu?blur=25

According to news reports, Basu—who joined the company in 2022—has resigned citing health concerns

e4m Desk Apr 28, 2025 8:53 AM

Gour Gupta?blur=25

Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future of OOH

Chehneet Kaur Apr 28, 2025 8:43 AM

Marketing funnel?blur=25

As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more complex

Shantanu David Apr 28, 2025 8:23 AM