Date-wise News
The Viral Fever was honoured for its impressive work and creativity across the content, marketing & talent categories
This campaign aims to gently reframe how people see Amazon - not just as a place to find everything, but as a brand that understands and supports the needs of people every day
e4m Staff Jun 12, 2025 7:22 PM
Sony Sports Network’s lineup includes Sunil Gavaskar, Cheteshwar Pujara, Michael Vaughan, Nasser Hussain, Mike Atherton, Harsha Bhogle, Ajay Jadeja, Irfan Pathan
e4m Staff Jun 12, 2025 6:36 PM
The refreshed identity aims to unify its diversified business verticals under a single, globally relevant identity
e4m Staff Jun 12, 2025 6:06 PM
This new offer fundamentally advances how reputation is measured, valued and managed, offering leading businesses a live view of this dynamic, multi-faceted asset
e4m Staff Jun 12, 2025 5:59 PM
The role of media, need for dialogue and socio-economic changes during the 11 years of the government were discussed at the event
e4m Staff Jun 12, 2025 5:43 PM
AdLift will help Supertails improve its search visibility, drive more organic traffic, and ensure the website runs smoothly and efficiently
e4m Staff Jun 12, 2025 4:52 PM
Prior to this, she was with 'Times Now Navbharat' for about two and a half years
e4m Staff Jun 12, 2025 4:18 PM
Shailendra Singh held senior roles at Hindustan Unilever Limited, where he led sales, brand strategy, e-commerce, and digital transformation across key categories
e4m Staff Jun 12, 2025 3:59 PM
The film is a tribute to fathers everywhere whose every ‘No’ carried a lesson, and whose rare but meaningful ‘Yes’ shaped their children’s lives
e4m Staff Jun 12, 2025 3:28 PM
Ashok rejoins Scripbox after five years in the social impact sector, having served as President of GiveIndia and Partner at Sattva Consulting
e4m Staff Jun 12, 2025 3:18 PM
The campaign was also timed to extend beyond World No-Tobacco Day, resonating with broader conversations around public health and environmental responsibility
e4m Staff Jun 12, 2025 3:17 PM
While she hasn’t shared details of her next move, Agarwal hinted at “a whole new adventure”
e4m Staff Jun 12, 2025 2:51 PM
At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and immersive storytelling, especially for premium and emerging audiences
e4m Staff Jun 12, 2025 2:06 PM
Imran Khan Niazi has over a decade of experience in AdTech, SaaS, CPaaS and eSports
e4m Staff Jun 12, 2025 1:45 PM
Meghna Apparao, Director of E-commerce & Retail (India) at Meta, expands on the blending of physical & digital shopping behaviours, a central theme in the GWI x Meta India Retail Study
Shantanu David Jun 12, 2025 1:37 PM
Innocean India, Hyundai Motor India Limited’s long-standing creative partner, has unveiled a campaign featuring actor Pankaj Tripathi as the new face of the brand
e4m Staff Jun 12, 2025 1:20 PM
Pandey’s journey across advertising, publishing, marketing and television has spanned nearly three decades
e4m Staff Jun 12, 2025 1:14 PM
Under the new approach, the violation cap has been increased to 50% from the previous threshold of 25%
e4m Staff Jun 12, 2025 1:03 PM
Over 25 new advertising categories debuted in IPL 18, with Properties/Real Estate and Cellular Phone Services leading the charge, a TAM Sports report says
e4m Staff Jun 12, 2025 12:51 PM
Scheduled for June 13, 2025, in Chennai, the Ananda Vikatan Cinema Awards will honour the finest voices and visionaries who have defined Tamil cinema over the past year
e4m Staff Jun 12, 2025 12:45 PM
Under Cerejo’s leadership, Prime Video has rolled out a string of campaigns for flagship series like 'Farzi', 'The Family Man', 'Mirzapur', 'Made in Heaven' and 'Paatal Lok'
e4m Staff Jun 12, 2025 12:43 PM
The Meta-commissioned study by GWI also says that 6 in 10 shoppers follow national influencers
e4m Staff Jun 12, 2025 11:52 AM
Zee Music Company has been awarded for crossing 100 million subscribers
e4m Staff Jun 12, 2025 11:45 AM
Malika Malhotra is known for her reportage like her coverage on the Joshimath crisis
e4m Staff Jun 12, 2025 11:39 AM
Kantar’s upcoming ‘Bharat’ Report will map the macroeconomic realities, social shifts, media evolution, and consumer dynamics shaping India’s emerging cities
e4m Staff Jun 12, 2025 11:28 AM
The network has said Star Utsav has emerged as the top choice among female viewers aged 15 to 30
e4m Staff Jun 12, 2025 11:24 AM
The agency has decided to challenge the old agency model with a disruptor and has launched FTA Global
NATIVE CONTENT Jun 12, 2025 11:14 AM
As per reports, the restructuring in India has begun with non-creative functions such as finance, HR, and regional roles
e4m Staff Jun 12, 2025 10:43 AM
The tribunal has granted the respondents four weeks time to file replies and two weeks thereafter to file rejoinders; final hearing scheduled for August 1
e4m Staff Jun 12, 2025 10:39 AM
Sandeep Walunj, Executive Director and Group Chief Marketing Officer at MOFSL, broke down the importance of CTV in the brand-performance equation—particularly for BFSI marketers
e4m Staff Jun 12, 2025 10:33 AM
Prof Vallabh brings to the role a strong academic and research background in economics and finance
e4m Staff Jun 12, 2025 10:22 AM
With millions following her across television and social media, she stands as one of the most influential women in Indian media today
e4m Staff Jun 12, 2025 10:18 AM
While Ramsai Panchapakesan has been elevated as President – Investments & Partnerships, Binu Thomas is Managing Partner – Investments & Buying and Manish Sharma is President – Arena India
e4m Staff Jun 12, 2025 10:14 AM
While many channels maintained steady performance, a few standout changes have reshaped the rankings, particularly among the top players
e4m Staff Jun 12, 2025 10:11 AM
The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising
e4m Staff Jun 12, 2025 10:05 AM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy
Aditi Gupta Jun 12, 2025 9:45 AM
At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building and much more
e4m Staff Jun 12, 2025 9:32 AM
As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native, persistent, high-intent, direct-to-device
Shantanu David Jun 12, 2025 9:30 AM
This will be the eleventh edition of the newspaper across the country
e4m Staff Jun 12, 2025 9:23 AM
The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods
Soumya Gawri Jun 12, 2025 9:04 AM
Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
Ruhail Amin Jun 12, 2025 8:56 AM