Date-wise News
The order cites alleged irregularities in the availing of transitional credit during FY 2017-18, Network18 said in its BSE filing
While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual
Aditi Rao Hydari took to Instagram to share an engaging reel where the couple is shown is engaged in a playful banter about hair woes
The campaign features a series of quirky 15-second digital ads that address a basic question ‘Who Cares?’
Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium viewers on handheld devices
NATIVE CONTENT Feb 6, 2025 5:01 PM
The campaign was conceptualised by Prasoon Joshi of McCann Worldgroup upon the request of Union Minister for Road Transport and Highways Nitin Gadkari
The finding has been demonstrated in a study carried out by JioStar’s mobile streaming platform, in collaboration with Neurons Inc
This collection includes t-shirts, sweatshirts, hoodies and oversized t-shirts
She has worked with esteemed organisations like Good Relations, Perfect Relations, BD India, Weber Shandwick, and others
The issue delves into the rise of ESG-driven business models. It also features Union Budget 2025 highlights
Concept X is a digital-first initiative for transformative data-driven solutions to build reputation
The study analysed brand-promotion posts by influencers featuring in across Instagram and YouTube between September and November 2024
This rebranding reinforces the platform’s commitment to seamless accessibility, the company said
Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more
Simran Sabherwal Feb 6, 2025 2:22 PM
While personal finance influencers remain largely unaffected, the new rules may cause brand deal losses for those focused on stock tips
Shalinee Mishra Feb 6, 2025 2:07 PM
The campaign aims to bring attention to the essential role of Vitamin B in nerve health management
Prior to this, Kumar Kanagasabapathy was with Initiative as Global Chief Strategy Officer, Rufus
Anuj Barasia has over 18 years of experience in marketing and brand strategy
e4m Staff Feb 6, 2025 12:53 PM
Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience
e4m Staff Feb 6, 2025 12:42 PM
The campaign spotlights Visa Infinite card as a gateway to premium experiences that can be shared with loved ones to create timeless memories
e4m Staff Feb 6, 2025 12:33 PM
More than 10,000 advertisers were present on the radio in 2024, with Maruti Suzuki India and LIC of India emerging as top brands
e4m Staff Feb 6, 2025 12:14 PM
Prior to this, Kiran Desai held the role of Senior Director - India General Counsel at the company
Prior to this, Swati Sapna held the role of Manager - Unscripted & South Originals at the company
Criteo's retail media business has surpassed $250 mn in Q4 revenue with 31% year-over-year increase in media spends
e4m Staff Feb 6, 2025 10:48 AM
In this edition of TechTalk, Kartik Mehta, Head of Asia, Channel Factory, shares his thoughts on the evolving world of YouTube advertising, and more
Aditi Gupta Feb 6, 2025 9:39 AM
Prior to Flipkart, Venugopal was the CTO at Myntra, leading tech, IT and infrastructure teams at the company
From witty puns to Delhi-specific humour, these campaigns turned voting into the day’s hottest trend
Soumya Gawri Feb 6, 2025 9:28 AM
According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent of retail media
Shantanu David Feb 6, 2025 9:27 AM
Recruitment vertical Naukri.com remained the primary revenue driver, contributing ₹527 crore (73% of total revenue) with a 12.3% YoY growth
According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid search and display banners
Tejinder Gill, MD, The Trade Desk, writes about the democratised open internet and its promise of greater choice, transparency, and efficiency
Tejinder Gill Feb 6, 2025 9:05 AM
The sports segment in India is expected to turn profitable, contributing $9 million in operating income for FY25, the company said
Aditi Gupta Feb 6, 2025 8:41 AM
