Criteo posts Q4 media spend of over $4bn at 5% YoY jump

Criteo's retail media business has surpassed $250 mn in Q4 revenue with 31% year-over-year increase in media spends

by e4m Staff
Published: Feb 6, 2025 10:48 AM | 2 min read

Criteo, the global commerce media company, has reported record-breaking financial results for Q4 2024, marking its third consecutive year of double-digit Contribution ex-TAC (net revenue) growth.

The company's success in retail media and AI innovation has solidified its position as a leader in the commerce media landscape.

In 2024, Criteo achieved an overall media spend of $4.3 billion, representing a 5% year-over-year growth at constant currency. The fourth quarter alone saw $1.3 billion in media spend. The company's adjusted EBITDA margin expanded by 500 basis points to reach 35% in 2024.

Criteo's Retail Media business has been a significant driver of this growth, surpassing $250 million in revenue in Q4 and experiencing a 31% year-over-year increase in media spend throughout 2024. The Retail Media Contribution ex-TAC grew by 25% year-over-year at constant currency in 2024 and 23% in Q4.

The company's platform adoption expanded to 3,500 brands, with 1,000 new brands added in 2024, tripling the number added in the previous year. Criteo has also strengthened its partnerships with major Holdco agencies, particularly in the U.S., where it saw over $150 million in agency spend through its DSP Commerce Max, resulting in more than 50% growth with U.S. Holdco agencies in 2024.

Criteo's AI-powered Commerce Audiences, which enable marketers to activate audiences using a vast open commerce dataset, grew by 15% year-over-year in Q4 and 32% for the entire year. The company also introduced Commerce GO!, an AI-powered automation and optimization tool that simplifies campaign creation and management.

Megan Clarken, Chief Executive Officer of Criteo, expressed pride in the company's achievements, stating, "This year, we solidified our position as a global leader in Commerce Media and delivered our strongest financial performance to date, marking our third consecutive year of double-digit growth."

Looking ahead, Criteo has appointed Michael Komasinski as the new Chief Executive Officer and a member of the Board, effective February 15, 2025. Komasinski brings over 20 years of AdTech expertise and is expected to drive accelerated growth and scale.