Date-wise News
Realize goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology
e4m Staff Feb 27, 2025 6:55 PM
Bharti Airtel, in an exchange filing, has confirmed that it is in talks with the Tata Group about a potential merger of Tata Play’s direct-to-home (DTH)
e4m Staff Feb 27, 2025 6:28 PM
Aaj Tak’s dominance in the Hindi news space strengthened with a slight uptick to 14.9
e4m Staff Feb 27, 2025 6:28 PM
The campaign emphasises the importance of daily sun protection while highlighting the convenience of ordering sunscreen instantly via Zepto
e4m Staff Feb 27, 2025 6:09 PM
The soundtrack by Ankur Tewari encapsulates the essence of the modern Indian bride
e4m Staff Feb 27, 2025 5:53 PM
'Q4 was impacted by weaker client discretionary spend,' said CEO WPP, Mark Read, adding that new business performance improved thanks to wins from Amazon, J&J, Kimberly-Clark and Unilever
The campaign reimagines the cult-favorite song ‘Rangeela Re, blending its timeless charm with the festival's lively chaos.
e4m Staff Feb 27, 2025 4:44 PM
The job cuts reportedly affected fewer than a 100 employees from sales operations
e4m Staff Feb 27, 2025 4:30 PM
In her new role, Aarthy Sridhar will report to Abhijit Kulkarni, the Chief Commercial Officer of the company
e4m Staff Feb 27, 2025 4:21 PM
This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app
e4m Staff Feb 27, 2025 4:04 PM
The P&G India CEO was addressing the ISA CEO Conference “AI: Making Business Future Ready” on Thursday
e4m Staff Feb 27, 2025 3:51 PM
With a series of engaging activations, Dabur redefined the importance of oral health at India’s largest spiritual gathering
NATIVE CONTENT Feb 27, 2025 3:30 PM
As part of this initiative, Vaidya Sane Ayurved Laboratories aims to elevate its brand presence and expand its reach, especially in semi-urban and rural India
e4m Staff Feb 27, 2025 3:21 PM
Its media TV segment saw a 4% dip from the previous year, due to a decline in the linear advertising market and sporting events on CBS
Virtually addressing the DNPA Conclave 2025: Media Transformations in the AI Age on Thursday, Jaju also warned against misinformation, clickbait journalism, and the race to break news at any cost
e4m Staff Feb 27, 2025 2:48 PM
The rise of Kartikeya Sharma is not just a success story — it is a masterclass in ambition, leadership and the power of strategic influence
e4m Staff Feb 27, 2025 2:22 PM
As part of this collaboration, the Vikram Solar logo will be featured on the KKR team jersey
e4m Staff Feb 27, 2025 1:55 PM
Jeff Bezos, Amazon founder and owner of Post, has said in a memo to the staffers that the paper's opinion pages will now focus exclusively on promoting "personal liberties and free markets"
e4m Staff Feb 27, 2025 1:15 PM
IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform, delivering real conversations, expert insights & unmatched coverage
NATIVE CONTENT Feb 27, 2025 12:50 PM
MIB Minister Ashwini Vaishnaw spoke about the need for traditional media to get a fair compensation and the issues of copyright violation at a media summit
e4m Staff Feb 27, 2025 12:30 PM
Sonam Khurana will also be heading the Client Growth vertical at the company
e4m Desk Feb 27, 2025 11:30 AM
As per reports, Instagram CEO Adam Mosseri has briefed his team about the separate app
e4m Staff Feb 27, 2025 11:12 AM
While digital streaming is rapidly growing, Pay TV continues to hold its ground in India’s media ecosystem, especially in sports and premium entertainment categories, share industry heads
Aditi Gupta Feb 27, 2025 9:10 AM
The awards will honour the brilliance, creativity and innovation of marketing campaigns that have created an impact in the performance marketing ecosystem
The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR of 45% from 2023 to 2025
Shantanu David Feb 27, 2025 8:30 AM
While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the outdoor medium more attractive for IPL advertisers
Chehneet Kaur Feb 27, 2025 8:20 AM
An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
e4m Staff Feb 27, 2025 8:05 AM