P&G developed Gen AI model ‘ChatPG’ for global workforce: Kumar Venkatasubramanian

The P&G India CEO was addressing the ISA CEO Conference “AI: Making Business Future Ready” on Thursday

by e4m Staff
Published: Feb 27, 2025 3:51 PM | 3 min read

Procter & Gamble’s (P&G) India CEO Kumar Venkatasubramanian says that the company has developed its own Gen AI model called “ChatPG” for its workforce globally to ensure the security of data.

Addressing the ISA CEO Conference “AI: Making Business Future Ready” on Thursday, he said, “For us security of data is absolutely essential, so we developed an in-house generative artificial intelligence (AI) model called ‘ChatPG’, benefiting the workforce globally.”

ChatPG helps employees save valuable time and effort, thereby enabling them to focus on strategic initiatives and high-value tasks, noted Venkatasubramanian. "We believe that the best way to deal with disruption is not just to accept it, but to lead it way that creates positive outcomes. So, we continue to innovate how we innovate, combining over 180 years of expertise with the entrepreneurial spirit of a startup," he said.

Sharing the other use cases of AI in the company, the CEO noted, "Constructive disruption is embedded in how we serve to evolve consumers need better, enable and empower our people through technologies and co-creation and positively impact communities, by leveraging technologies, through external partners who are driving change on the ground.”

He shared that at P&G,100% of the brands are impacted by technology in some way or the other. "Over 5 Billion of our consumers worldwide feel the effects of our innovative tech-enabled solutions," he shares.

“With Pampers, we have curated a complete baby journey for the parents. It starts even before they become parents – our Pampers baby app has various aspects that new parents find of value – from tips and health checks to baby name generators. We transparently and ethically collect their details, and then keep reaching out to them with helpful information. It helps us accurately target consumers with products that can truly improve their lives, as well as their kids’.”

By harnessing the power of data history and technology, we’re revolutionising the way moms find the perfect Pampers size for their children, he claimed. According to him, “With just a few simple data points, mothers can effortlessly discover the ideal fit for their babies, ensuring a more comfortable and enjoyable experience.”

"P&G has been leveraging seamless data, analytics, and automation to optimise its supply chain, resulting in 60% fewer touchpoints than a few years ago," he noted. “We have also moved to an artificial intelligence, machine learning ordering system for our distributors, which is helping us better predict distributor shipments and replenishment. This is advancing us in our journey of Supply 3.0.”

“P&G remains confident that the best path forward is to double-down on the strategy that has enabled strong results over the past five years, and that is the foundation for balanced growth and value creation,” he concluded.

Notably, the company’s global finance chief Andre Schulten had earlier told at a New York conference last week that the company was using AI tools to execute advertising plans at the best possible value and achieve its goal of delivering superior communication.

He had shared how the FMCG giant was utilising AI to generate advertising ideas, test ads and automate media buying. P&G’s AI capabilities are increasing the speed and decreasing the cost at which it can test advertising, he noted.