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upGrad and Tilt Brand Solutions?blur=25

The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline media

exchange4media Staff Jan 13, 2020 12:35 PM

Royals?blur=25

The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team

exchange4media Staff Jan 6, 2020 3:59 PM

Starcom?blur=25

upGrad is in the process of rolling out a Rs 100 crore pan-India marketing campaign

exchange4media Staff Jan 6, 2020 8:47 AM

Tatvic Analytics?blur=25

Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space

exchange4media Staff Jan 3, 2020 3:45 PM

Sanjeev Goyle?blur=25

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

OOH Trends 2020?blur=25

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

Dentsu Reckitt?blur=25

The account size is estimated to be Rs 500 crore. IPG’s Initiative is the incumbent agency

Naziya Alvi Rahman Dec 10, 2019 10:22 AM

Reckitt?blur=25

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

Chris Chen, CEO, IPG Mediabrands China?blur=25

Chen moves on from DDB Greater China, where he was Chief operating officer and chief financial officer to join IPG Mediabrands China, according to a news report

exchange4media Staff Nov 14, 2019 10:45 AM

Lotame India?blur=25

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

FCB?blur=25

Terry Peigh, Managing Director, IPG Group, shared insights from a six-country study ‘New consumers, new war, new rules’ at a Roundtable in Mumbai

exchange4media Staff Sep 27, 2019 9:03 AM

Panel?blur=25

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

shoot?blur=25

The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH

exchange4media Staff Sep 21, 2019 9:06 AM

Amul -Cricket SA?blur=25

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM