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As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 6 days ago

IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India

exchange4media Staff 08-March-2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff 01-March-2019

PGTI’s 2019 calendar will include between 18 and 20 tournaments across the country

exchange4media Staff 28-February-2019

Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation

exchange4media Staff 13-February-2019

Launched ahead of Valentine's Day, the films showcase how truly rewarding and liberating it can be to have an equal partner in each other

exchange4media Staff 06-February-2019

Film breaks the myth of online education being ineffective, focuses on impact of online education space in today’s world

exchange4media Staff 02-February-2019

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff 01-February-2019

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff 29-January-2019

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman 25-January-2019

Videos talk about upgrading electronics in the house during the year end

exchange4media Staff 23-December-2018

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff 19-December-2018

New Capgemini study looks at 400 global retailers who are implementing AI use cases

exchange4media Staff 18-December-2018

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff 04-December-2018

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff 30-November-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman 26-November-2018

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin 30-October-2018

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff 23-October-2018