e4m Performance Marketing Conference and Awards: Inaugural edition on March 7 in Mumbai

The exchange4media Group is all set to host the inaugural edition of e4m Performance Marketing Conference and Awards on March 7 in Mumbai. The conference is set to bring together visionary marketers, industry experts and leading agency executives of India and abroad to discuss and debate the evolving state of the industry. Performance marketing has emerged as a game-changer in today’s digital-first world, allowing brands, agencies, and media planners to achieve measurable results through data-driven strategies.

During the day-long conference, the distinguished leaders will engage in discussions and share insights on the best practices, new opportunities for growth, and ways to build mutually profitable partnerships.

Driving the theme 'Performance: Strategies for Today, Vision for Tomorrow,' this conference will delve into cutting-edge strategies and future-focused insights that drive performance marketing success. At the summit, industry leaders will shed light on a wide range of topics like Personalisation vs. Scalability for performance marketers, the role of MarTech in today’s digital era, the evolution of attribution and shaping consumer experience in performance marketing, the future of performance marketing and more.

Following the day-long conference, the winners of the e4m Performance Marketing Awards will be felicitated in presence of business heads and leaders from the industry. The awards recognise achievements in various areas of digital marketing and advertising and celebrate the work done by brand and agencies across a wide range of categories. The awards honour the brilliance, creativity and innovation of marketing campaigns that have created an impact in the performance marketing space by delivering exceptional results and contributed to driving growth and innovation in the industry.

e4m Performance Marketing Awards celebrate the brands, agencies, and individuals whose ingenuity and creativity shape the performance marketing ecosystem. The jury chair of the inaugural edition of e4m Performance Marketing Awards was Prashant Peres, Managing Director, India & South Asia, Kellanova while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW, Founder, exchange4media. The other jury members included industry luminaries and experts from the industry.

On being the jury chair of the inaugural edition of e4m Performance Marketing Awards, Peres, said, “It is an absolute honour to Chair the first-ever Performance Marketing Awards 2024. As we come together to recognize excellence in this dynamic and fast-evolving space, I am privileged to be in the company of such accomplished and well-regarded industry leaders. The task before us is both exciting and significant. The best minds in performance marketing have entrusted us with their work, and I am confident that our evaluation process will be thorough and rewarding”.