According to a source, the company is scouting for a replacement for Shah

exchange4media Staff Jul 25, 2022 6:54 PM

The agency will be responsible to launch this vertical across digital and social platforms, and create innovative campaigns for the brand's B2B market

exchange4media Staff Jun 8, 2022 12:19 PM

Neon's acquisition follows the acquisition of WYP and Opportune

exchange4media Staff Jun 6, 2022 10:18 AM

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

ET MediaLabs will help fintech company generate more leads by providing focused, functional performance marketing services to achieve sustainable growth for the brand

exchange4media Staff Feb 17, 2022 1:58 PM

Shaikh will lead end-to-end performance marketing across digital platforms

exchange4media Staff Jul 30, 2021 1:37 PM

The agency will provide entire digital marketing & analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc to the learning platform

exchange4media Staff Jul 12, 2021 5:42 PM

The agency will provide a complete range of digital marketing and analytics services to the cloud kitchen company

exchange4media Staff Jun 30, 2021 2:59 PM

The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

exchange4media Staff Jun 26, 2021 8:38 AM

As a part of the digital & creative mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, film, social media and performance marketing for the school

exchange4media Staff Jun 22, 2021 5:00 PM

The agency will be involved in the planning and execution of communication and performance marketing strategy for the brand

exchange4media Staff Feb 4, 2021 3:04 PM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

The account was previously handled by Merkle Sokrati

exchange4media Staff Oct 23, 2019 10:00 AM

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur Jun 12, 2019 8:40 AM

The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services

exchange4media Staff May 22, 2019 7:59 PM

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas Aug 1, 2018 9:00 AM

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

exchange4media Staff Nov 30, 2017 8:49 AM

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Madhuwanti Saha Sep 18, 2017 7:56 AM