performance-marketing
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
The network bagged 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories
The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
e4m Desk May 26, 2026 11:56 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
The jury will be chaired by Mainak Dhar, Managing Director of McCain Foods in India
While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs
Shalinee Mishra Apr 15, 2026 8:34 AM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
Kanchan Srivastava Dec 31, 2025 8:41 AM
Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say
Kanchan Srivastava Dec 12, 2025 9:08 AM
Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the grey zone, say experts
Kanchan Srivastava Nov 10, 2025 8:49 AM
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or merely subsidizes ecosystem growth
Aryendra Khan Oct 24, 2025 9:08 AM
As part of the mandate, the agency will handle Kulp.AI’s comprehensive performance marketing stack
Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
Ketan Bharati most recently served as Vice President, Global Marketing Operations at Truecaller
With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving too
Shalinee Mishra May 26, 2025 8:47 AM
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
The performance marketing solutions company plans to go public in the next 3 years
e4m Staff Apr 3, 2025 12:05 PM
At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at scale
e4m Staff Mar 10, 2025 12:52 PM
At the e4m Performance Marketing Conference 2025, industry experts explored the critical components of MarTech
e4m Staff Mar 10, 2025 12:32 PM
At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between measurement models and emphasised the importance of understanding business context
e4m Staff Mar 10, 2025 12:08 PM
The agency won a total of 36 metals including 13 gold metals, 18 silver metals and 5 bronze metals across categories
The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and innovation
The brand also won a total of 12 metals, including 6 golds, 4 silver metals and 2 bronze metals, across categories
The agency won 10 gold metals, 7 silver and 3 bronze metals across categories for its outstanding work, creativity and innovation
While GroupM is Performance Marketing Network of the Year, Wavemaker gets Performance Marketing Agency of the Year title and Mondelez India is adjudged Performance Marketing Brand of the Year
The awards will recognise campaigns that have created an impact on the performance marketing ecosystem through creativity and innovation
The awards will honour the brilliance, creativity and innovation of marketing campaigns that have created an impact in the performance marketing ecosystem
As part of this engagement, Digidarts will focus on building and executing 360° performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms
e4m Staff Feb 13, 2025 6:18 PM
Prior to this, Yash Bhanushali was the Associate Director at the agency
e4m Desk Dec 26, 2024 11:40 AM
According to Adobe, the application empowers brands and agencies to accelerate the delivery of global advertising and marketing campaigns
e4m Staff Oct 16, 2024 11:38 AM
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Shantanu David Jul 11, 2024 8:55 AM
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
e4m Staff Oct 11, 2023 1:00 PM