Admatazz invests in performance marketing agency ScaleSale

Admatazz has announced a strategic partnership and investment in ScaleSale, a performance marketing agency founded by Aryan Mirchandani. The move is aimed at expanding Admatazz’s media capabilities and reinforcing its commitment to delivering full-service marketing solutions, stated a press release.

This collaboration is rooted in a long-standing mentorship journey between the two founders. Aryan Mirchandani began his career as an intern at Admatazz while still in college. When he decided to start ScaleSale after graduation, Admatazz came on board as the sole investor, backing his vision for a performance-focused agency, according to the release.

While ScaleSale will continue to operate independently, this partnership marks a strategic move by Admatazz to strengthen its performance marketing vertical. Instead of hiring senior leadership externally, Admatazz chose to invest in building its own network of specialised agencies with ScaleSale being the first step in that direction.

“This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally" said Yash Chandiramani, Founder & Chief Strategist, Admatazz. "At Admatazz, we’ve always believed in blending creativity with accountability guided by a science-backed approach to problem-solving. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”

Aryan Mirchandani, Founder of ScaleSale, said "ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”