HoABL appoints Ketan Bharati as Head of Media Strategy & Performance Marketing

Ketan Bharati most recently served as Vice President, Global Marketing Operations at Truecaller

by e4m Staff
Published: Jun 5, 2025 6:12 PM | 2 min read

The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy & Performance Marketing to enhance growth through data-driven media investments.
Ketan Bharati previously served as Vice President of Global Marketing Operations at Truecaller, where he led significant marketing initiatives, including a major campaign in Times Square.
He brings over 15 years of experience in media, telecom, and consumer brands, having held leadership roles at GroupM, Reckitt Benckiser, Vodafone, and Star India.
Ketan holds an MBA in Marketing and has completed executive education programs in Digital Marketing and Analytics, as well as the Chief Marketing Officer Programme at IIM Lucknow.

The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy & Performance Marketing. With a track record in orchestrating high-impact campaigns across leading global brands, Ketan’s entry is expected to bolster HoABL’s growth through data-driven media investments and strategic media innovation.

Ketan Bharati most recently served as Vice President, Global Marketing Operations at Truecaller. There, he spearheaded global marketing operations, digital strategy and brand amplification efforts, including a landmark campaign in New York’s Times Square that underscored Truecaller’s international ambitions.

With over 15 years of cross-sector experience spanning media, telecom, and consumer brands, Ketan has previously held leadership roles at GroupM, Reckitt Benckiser, Vodafone and Star India.

At GroupM, he led media planning and investments for clients such as PepsiCo, Yum! Brands and The Walt Disney Company (Star India). At Reckitt, he championed data-first approaches, including the adoption of Market Mix Modeling to boost campaign media ROI across Indian markets.

At Vodafone, he was instrumental in shaping pan-India media strategy and delivering high-visibility brand activations around marquee events like the ICC Cricket World Cup and IPL. During his time at Star India, he was involved in product and revenue strategy for Fox International Channels, with a focus on monetization innovation.

Ketan holds an MBA in Marketing from VESIM, undertaken the Chief Marketing Officer Programme at IIM Lucknow and has pursued executive education in Digital Marketing and Analytics at ISB.